Could these factors be hindering your website’s load time?

James Hussey

The speed in which your website takes to load could be the deciding factor in whether a visitor coverts…or never returns.

When browsing the internet, if someone deems the load time of a page to be too long, they will not think twice about clicking off and going elsewhere.

Here are a few factors that you could look to improve on in an attempt to improve the speed of your site, making the overall user experience smoother.

Large file sizes

The visual appearance of a website is one of the key talking points when putting a website together, so image, audio, video and animation are a necessity.

However, it is easy to create these content types and upload straight to the website without looking at what negative implications they could have – especially when it comes to images. Therefore, it is essential to make sure that they are saved at a suitable file size (ideally no more than 350 KB) and in the correct format, such as PNG, JPG or Google’s WebP.

Overuse of plugins

When putting a site together, developers can use plugins to create additional functionalities to the site. Over time, more may be added due to more functionalities becoming available or necessary on the site.

If this is becoming an issue, it is worth considering if they are completely necessary, or if there is an easier way of adding it – or if it is even needed at all.

Device types

There are now more device types than ever, so whether it is mobile, desktop or tablet, it is essential to ensure that your site is optimised to cover all possibilities.

Obviously, you can’t decide what device type someone will visit your site on, but if you optimise all three, you will create a more positive experience for all potential visitors.

If you need help optimising your site, get in touch with the team at Engage Web today.

About
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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.

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