Email Marketing:

What is “teaser copy” and how should you use it?

Posted on October 22, 2020

“Teaser copy” is a term that has its roots in postal marketing. You might have received a letter that has said something on the envelope like “Sign up today for a FREE gift!” or “Open NOW for your free sample!” With post often easy to identify as marketing, the idea is to get you to (more…)

Posted by John Murray

Why is my website traffic not converting into enquiries?

Posted on February 11, 2020

You could be forgiven for thinking digital marketing was all about rankings in search engines. The way some people describe what they do – especially in blog posts, social medial posts and email pitches – that can (more…)

Posted by Darren Jamieson

Email marketing blunder sees thousands “win” Champions League final tickets

Posted on May 14, 2019

Online retailer Zavvi left droves of its subscribers deeply disappointed last week, when it accidentally sent out a mass email telling recipients they had won VIP tickets to the UEFA Champions League final in Madrid.

The number of people who received the email in error has not been confirmed, but some sources, including Joe.co.uk, report that (more…)

Posted by John Murray

Google looks to overhaul Gmail

Posted on April 26, 2018

Online giant Google has recently reveals plans to make changes to its email service Gmail by giving it its biggest revamp in the last five years.

The planned redesign has been in (more…)

Posted by Alan Littler

Responsive emails are now a reality thanks to Zurb

Posted on November 15, 2013

Email has always lagged behind when it comes to markup. The restrictions on code, styling and content have always been difficult obstacles to overcome when (more…)

Posted by Steven

Even fraudsters need copywriting services

Posted on July 26, 2010

I wrote about this phishing email I received last year on my own personal blog, but thought it was a good idea to mention it again as the subject is very relevant to writing content.

A phishing email, in case you didn’t know, is an email that is sent by a fraudster attempting to steal vital information from you by deception. The fraudster will send the email as though it has come from your bank, from eBay, from PayPal or from some lottery agency proclaiming that you’ve won several million Ugandan dollars. You get the idea.

When you click on the link within the email, or reply to it, you will be providing your information to the fraudster. Some of these fraudulent emails are very clever, and look very convincing, and often come with websites that are perfect replicas of the actual websites in question (such as a copy of Lloyds TSB’s website, which the email I received had).

You’re supposed to be fooled into thinking that the website is (more…)

Posted by Darren Jamieson

Spam SEO email from ‘SEO Doctors’

Posted on June 25, 2010

Most website owners have received spam emails claiming to have come from SEO professionals wanting to ‘improve their rankings in the search engines’, and usually they’re very easy to spot. Most of these spam emails come from Gmail addresses, rather than registered domains, and they don’t contain any information that is specific to the website in question – even the name of the website they’re supposedly talking about is absent in some cases.

However, a recent spam email that was received by one of our clients was a little more tailored, seemingly featuring specific details about their website’s rankings within Google, and the level of its indexing. The keyword here of course is ‘seemingly’, as the email, from a Malcolm Wright of ‘SEO Doctors’, was actually spam and had been auto generated.

A quick search online usually helps to detect emails such as this, and this particular UK based SEO company has already received some exposure for its use of email marketing.

So, what did this particular SEO expert claim?

From: “Malcolm Wright” <malcolm.wright@seo-doctors.co.uk>

My name is Malcolm Wright. A senior search consultant at SEO Doctors, which is part of an SEO Group that has been established for over 10 years.

The website for SEO Doctors doesn’t work, neither does the website of (more…)

Posted by Carl Hopkinson

We are interested to increase traffic to your website

Posted on May 12, 2010

If you have ever read that sentence before, the chances are you have received a spam email from a less than credible company offering their SEO services. Emails such as this are sent to businesses every day, and as an SEO company with a large number of our own websites, we receive dozens of these emails each day – all from different email addresses.

When these emails are sent via contact forms, or using Whois details, they don’t come from the actual company offering the services; they come from an email address created specifically to spam you, from a made up name. It could be a hotmail address, Yahoo or even Google’s Gmail, but if you replied to it you would (more…)

Posted by Cheryl Mathews
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