How to turn promotional content into journalistic news

Posted on October 11, 2019

At Engage Web, we write a lot of news for our clients. Sometimes, that means taking something that’s being widely reported and writing our own article about it, but other times, it takes a bit more to root out a story.

Any upcoming event – be it a festival, play, concert or sporting event – can be a news story, but the challenge here is (more…)

Posted by John Murray

Should numbers be written as words or numerals?

Posted on September 24, 2019

We formulate our writing with letters, but there are times when we need some help from numbers too. Aside from the fact that we often need to indicate quantity, consider how many common sayings use them, such as:

– Back to square one
– Three’s a crowd
– A five-star performance
– At sixes and sevens
– On cloud nine (more…)

Posted by John Murray

The four “don’ts” of travel writing

Posted on September 10, 2019

At Engage Web, we won’t deny that there are some briefs that our writers tend to respond to more excitedly than others. One that always goes down well is the opportunity to write for travel agents and airlines.

Reading and writing about desirable places to visit allows you to indulge in your digital wanderlust, but that’s not to say (more…)

Posted by John Murray

Why is the ‘less’ and ‘fewer’ thing important?

Posted on September 3, 2019

One sure way to find out whether or not someone is a stickler for grammar is to say something to them like “I’ve got less commitments than you” or “there are less people living in Scotland than England”. A keen grammarian will point out that you don’t mean ‘less’, you mean ‘fewer’.

This rule might be seen (more…)

Posted by John Murray

Why you should recycle content over and over again

Posted on August 27, 2019

As Engage Web produces a lot of written content for our clients (such as blogs), you would expect us to wax lyrical about the benefits of content. Something would seriously be amiss if we didn’t, and make no mistake we do think content is amazing. It’s the most important part of any digital marketing strategy and is essential for (more…)

Posted by Darren Jamieson

How to automatically share your WordPress posts to social media

Posted on August 16, 2019

When you produce a lot of content for your website, you want to gain as much exposure for that content as possible. One of the best ways to help this along is by sharing the content across your social media channels, such as Facebook, Twitter and LinkedIn.

Naturally, this can take time. If you write a great blog on your website you don’t then want (more…)

Posted by Darren Jamieson

Three hallmarks of lazy writing

Posted on August 5, 2019

As an editor, I see a lot of writing that’s both good and bad, but the majority of what I see is good with a few bad points. It’s my job to take these bad points and make them good, then let the writer know what I’ve done so that they can hopefully do it themselves in future.

Sometimes though, whether it’s (more…)

Posted by John Murray

Four steps to producing great geographical content

Posted on August 1, 2019

Businesses that have several locations across the country, such as retailers, should be aware of how people use search engines to find the services they offer. Usually, they Google the product or service followed by where they live, such as “office furniture Liverpool” or “plumbers Ellesmere Port”. Since Google likes sites that are rich in (more…)

Posted by John Murray
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