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In business, no matter how good your product or service might be, nothing lets it down like poor spelling and grammar.
To illustrate this, when you receive one of those phishing emails telling you to pay your TV licence, provide your details to your bank or settle your outstanding Netflix bill, what tends to be the main giveaway that it’s a hoax? (more…)
Posted by John Murray
Ever since the phrase ‘search engine optimisation’ was first coined in the mid-1990s (or so it is believed) the use of keywords has been at the forefront of our industry. Website owners have obsessed over them, and online marketing companies have (more…)
Posted by Darren Jamieson
When I came out of university in 2006 with an English degree and started looking for jobs, I found that it was a degree that qualified you for everything and nothing at the same time.
Having a qualification in a subject like English is an indication that you are well-read, academic, have a good command of the language (more…)
Posted by John Murray
One of the most challenging things about online marketing, and something we love at Engage Web, is producing content that gets shared. No matter how good your content, no matter how well written or how much you think it hits the sweet spot for your audience, if it doesn’t get shared it’s difficult to gain any (more…)
Posted by Darren Jamieson
As someone who has been designing and building websites for over 20 years, I have been involved in numerous projects where an existing website had to be redesigned and rebuilt into a new one. What may seem like a simple concept (a company having a new website), there are actually several key pitfalls that need to be avoided as they can (more…)
Posted by Darren Jamieson
If your business has a blog, one of the best ways to make sure it stays up to date is to report on news from your industry, but what if you can’t find any? What if it seems to be a ‘slow news’ day, week or even month?
Perhaps that was the problem that befell (more…)
Posted by John Murray
Last week, I received a call from a lady who was concerned about the performance of her website. It was an ecommerce website, and she wasn’t receiving as many orders as she would have liked, nor as many as one of her competitors who she (more…)
Posted by Darren Jamieson
From a mathematical perspective, our brains like to process information in nice round numbers, and this theory is often the basis on which lists are presented to us. Think of the top 10 or top 40 in the music charts, or the bigger but still mathematically satisfying numbers used by the likes of the Fortune 500 list.
Lists, however, have really come into (more…)
Posted by John Murray
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