Content:

Are outbound links to authoritative websites good practice?

Posted on October 8, 2021

In a recent Google SEO office-hours session, John Mueller discussed the practices of linking to authoritative websites for search engine optimisation (SEO) purposes, and (more…)

Posted by Jonathon Roberts

What are keywords and why do you need them?

Posted on May 26, 2021

For many people entering the marketing world, search engine optimisation (SEO) can seem very confusing and overwhelming, but it can actually be very simple. SEO allows your content to be more visible to your particular target audience through using specific keywords that your audience would be (more…)

Posted by Lucy Cornelissen

Act now if your site is penalised by Google

Posted on September 11, 2020

With Google’s last core update being in May and new ones taking place roughly every three or four months, another update is likely any time now, and Google’s John Mueller has shed light on (more…)

Posted by John Murray

Is World Emoji Day any use to businesses?

Posted on July 17, 2020

Do you know what the fastest growing language is the world is? With Oman, Lebanon, Kuwait and Qatar being the four countries experiencing the biggest population booms, you might think it was Arabic, or perhaps even English as the world becomes more Westernised and British and American films and websites are made available around the world.

According to (more…)

Posted by John Murray

Three steps to a pandemic-proof website

Posted on June 8, 2020

Having the right web design is important at any time, but in today’s world, as lockdown is lifting and businesses start to trade again, customers are cautious and want reassurance about where (more…)

Posted by Lianne Wilkinson

What to do if you keep making the same typo

Posted on April 23, 2020

Do you have a certain word or phrase that you always mistype? It’s easy enough to go back and correct it of course, but it’s still annoying, isn’t it? You’d rather not get that red squiggly line from Microsoft Word to immediately point out to you that you’ve gone and done it again.

Personally, I always mistype (more…)

Posted by John Murray

Are companies singular or plural?

Posted on February 24, 2020

When we speak, we have a tendency to refer to businesses and organisations in the plural form. For example, we might say that “Sainsbury’s are taking on more staff” and “Microsoft have released their latest version of Windows”, but why do we do this? In both those examples, there’s only one company doing it.

It probably comes from (more…)

Posted by John Murray

Three questions to ask when adding links to your website

Posted on February 21, 2020

Inserting links into your site, whether they direct users to another part of the site or somewhere else entirely, is a neat and modern way to get people where they need to be online. In 2020, it’s pretty awkward and old-fashioned to write “go to Engage Web’s website” when you could just say “click here”.

There are things that (more…)

Posted by John Murray
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