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One of the most challenging things about online marketing, and something we love at Engage Web, is producing content that gets shared. No matter how good your content, no matter how well written or how much you think it hits the sweet spot for your audience, if it doesn’t get shared it’s difficult to gain any (more…)
Posted by Darren Jamieson
As someone who has been designing and building websites for over 20 years, I have been involved in numerous projects where an existing website had to be redesigned and rebuilt into a new one. What may seem like a simple concept (a company having a new website), there are actually several key pitfalls that need to be avoided as they can (more…)
Posted by Darren Jamieson
If your business has a blog, one of the best ways to make sure it stays up to date is to report on news from your industry, but what if you can’t find any? What if it seems to be a ‘slow news’ day, week or even month?
Perhaps that was the problem that befell (more…)
Posted by John Murray
Last week, I received a call from a lady who was concerned about the performance of her website. It was an ecommerce website, and she wasn’t receiving as many orders as she would have liked, nor as many as one of her competitors who she (more…)
Posted by Darren Jamieson
From a mathematical perspective, our brains like to process information in nice round numbers, and this theory is often the basis on which lists are presented to us. Think of the top 10 or top 40 in the music charts, or the bigger but still mathematically satisfying numbers used by the likes of the Fortune 500 list.
Lists, however, have really come into (more…)
Posted by John Murray
In the interests of SEO, readability and copyright laws, it’s important for all the material on your website to be original and (more…)
Posted by John Murray
One of the main goals of content marketing is to have your blog posts, news and articles shared. According to Garrett Moon, founder of CoSchedule, only 11% of content is shared more than 100 times.
The headline is one of reasons that people share content. Moon has analysed over one million headlines to discover phrases and factors within headlines that make them (more…)
Posted by Carl Hopkinson
There is a debate amongst content creators about whether it is better to write short or long content. There is no definitive definition of long content, but many say that content with 1000+ words meets this description.
The arguments for short content is that many readers have a short attention span and do not (more…)
Posted by Carl Hopkinson
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