Social Media:

Animation tool added to Adobe Spark

Posted on September 8, 2020

Adobe has added a new animation feature to Spark, a product of its Creative Suite.

The Spark platform is (more…)

Posted by Emily Jones

Ofcom reports decreased news consumption via Google and social media

Posted on August 21, 2020

According to Ofcom’s annual news consumption survey, the number of people who consume news through Google search and social media in the UK has declined over the past year.

Last year, the survey found that 51% of adults in the UK used Google search to consume news. This year, it found that only 39% of participants used (more…)

Posted by Emily Jones

Twitter survey reveals possible subscription service features

Posted on August 4, 2020

In July, Twitter informed its investors that a new subscription service is being considered to generate an additional form of revenue for the platform.

A survey released (more…)

Posted by Emily Jones

Is World Emoji Day any use to businesses?

Posted on July 17, 2020

Do you know what the fastest growing language is the world is? With Oman, Lebanon, Kuwait and Qatar being the four countries experiencing the biggest population booms, you might think it was Arabic, or perhaps even English as the world becomes more Westernised and British and American films and websites are made available around the world.

According to (more…)

Posted by John Murray

Four Facebook algorithm changes you need to know about

Posted on July 7, 2020

Facebook is always updating its algorithms, just as Google does. Often, we need to test and track to see what is working best and what isn’t. However, one of Facebook’s account managers has recently told one of (more…)

Posted by Lianne Wilkinson

International Joke Day: The best and worst of business humour on social media

Posted on July 1, 2020

Humour is subjective, and that’s why it can be difficult to get right on social media. When done well, it can be the route to increased reach and a key part of brand identity. When done badly, it can fall flat or, worse still, cause offence and leave a company with some apologising to do.

Since July 1st is (more…)

Posted by John Murray

Should we share content we don’t agree with?

Posted on June 29, 2020

On social media, it’s no secret that people tend to like, comment and share articles they haven’t read beyond the title, but a controversy last week opens up debate about the dangers of doing this, as well as whether we should share material we don’t 100% agree with.

Last week, Shadow Education Secretary Rebecca Long-Bailey was asked to (more…)

Posted by John Murray

New generation increasingly turning to Instagram for news

Posted on June 23, 2020

According to a new report, which looked at the digital news sector, Instagram is well on its way to becoming a more popular source for news than Twitter – particularly with the younger (more…)

Posted by Alan Littler
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