Social Media:

Football club forced to apologise for tweet that failed to predict the future

Posted on December 3, 2018

As was noted in a recent blog by our Technical Director Darren, there are plenty of ways in which social media posts from years ago can come back to bite people, and many employers are now reviewing applicants’ Facebook, Twitter and Instagram accounts before offering them a job.

The world of football, which is always in (more…)

Posted by John Murray

Search engines preferred to social media when looking for information

Posted on November 19, 2018

A study has shown that despite the growth of social media over the last decade, the vast majority of people would sooner use a search engine for recommendations and information than turn to the likes of Facebook, Twitter, Instagram or Snapchat.

The survey was orchestrated by Eli Schwarz of SurveyMonkey, and was carried out through SurveyMonkey itself. The results were highlighted in (more…)

Posted by John Murray

Instagram begins rollout of activity dashboard

Posted on November 16, 2018

Photo-sharing platform Instagram has recently started to introduce an activity dashboard that will inform users of the amount of time spent of the site.

The dashboard was (more…)

Posted by Alan Littler

Children bully each other because adults do

Posted on November 12, 2018

‘Kids can be so cruel’ is a phrase often uttered by parents who hear of children being ganged up on or isolated by their peers. This may be in the school playgrounds or, as has become more common in recent years, via the internet and social media.

It is of course true that kids tend to lack the (more…)

Posted by John Murray

How much can pets earn on social media?

Posted on November 9, 2018

If you are a high-profile celebrity or social media influencer, then you can make millions on social media in a week, perhaps even in a day.

Earlier this summer, we looked at (more…)

Posted by Alan Littler

Three incredible social media world records

Posted on November 8, 2018

When Hugh Beaver and the McWhirter brothers produced the first ever Guinness Book of Records in 1954, it contained facts about the likes of Europe’s fastest game bird and the cow that had produced the most milk during its life. Fast forward 64 years, and many of the records in it reflect the way technology has changed (more…)

Posted by John Murray

Switch in most used social platform among US teens

Posted on October 26, 2018

Statistics from a study conducted by Piper Jaffray, a US-based investment banking service, show that Snapchat has now been overtaken as the most used social networking site among American teenagers.

The study saw 8,600 teenagers asked questions about their social media usage and 85% stated that they used Instagram more than once a month. This slightly overtakes Snapchat, where 84% of participants stated they used it.

However, while Instagram may now be the most used platform among teenagers, it does not necessarily mean that it is the most popular. The two platforms switch places when participants were asked which of the platforms they preferred.

When asked which social platform was their favourite, 46% of those surveyed selected photo-messaging site Snapchat, in comparison to the 32% that stated Instagram was their favourite. This may be reassuring to Snapchat’s CEO Evan Spiegel and his team as the company’s efforts to address a fierce backlash it received after completely redesigning the app earlier this year seem to be working.

Whilst just under half of US teens surveyed may still prefer Snapchat, its engagement figures may tell a different story – one that suggests that Snapchat is an app in decline. Back in August, the company reported that the number of people using the app on a daily basis had dropped for the first time in its history. Furthermore, earlier this month, shares in the company hit a new low following comments made by one analyst that claimed Snapchat was running low on funds.

This is a contrast to Instagram, which is continuing to rise in popularity among users, marketers and advertisers, with the latter two resulting in increasing revenues for the Facebook-owned company.

In its report, Piper Jaffray highlighted that Instagram is showing dominance in selling, with teens preferring contact with their favourite brands through this platform than other channels.

The Piper Jaffray report follows a study conducted by the Pew Research Center, which was done on a smaller scale earlier this year. Back in April, it asked 750 US teenagers which platforms they used and 72% stated that they used Instagram, compared with 69% who used Snapchat.

In the UK, there is a difference in user preference. Ofcom published two studies that examined two different age groups, the 16-24s and the 12-15s. According to its figures, both groups preferred Snapchat over Instagram in terms of usage. However, as the regulator is due to publish updated figures on the younger demographic in the next month, there could still be a change.

Posted by Alan Littler

Should outrageous behaviour be filmed or challenged?

Posted on October 25, 2018

Budget airline Ryanair has found itself under fire due to a video of a man on a flight who appears to launch a racist attack on an elderly black passenger, demanding her to be moved to another seat.

The video has understandably sparked criticism of the man himself, but also of the airline for not only failing to (more…)

Posted by John Murray
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