Social Media:

Pandemic prompts sudden shift of focus from Facebook

Posted on March 31, 2020

Social media site Facebook is to abruptly modify its product development focus towards live streaming as government lockdowns due to coronavirus lead to a spike in demand.

The head of Facebook’s app, Fidji Simo, told Bloomberg that Facebook Live is currently experiencing a massive boom in usage. He explained that the company has had to adjust quickly and reshape its roadmap. The number of users watching live videos on the platform in the US alone has increased by 50% since the start of the year.

The main catalyst in this spike is no doubt the lockdowns governments are sanctioning on people all around the world in a bid to prevent the spread of the coronavirus, leaving millions of people stuck at home.

In a response to the increased usage to Facebook Live, the social site has accelerated the development of a number of features for the service. Firstly, it plans on making live streaming services accessible to more users as well as making the video streams more lucrative for broadcasters.

It is believed that new features to be introduced in the coming weeks include allowing those without a Facebook account to watch Live videos, hence making them available to a wider audience. It will also look at automatic closed captioning and rolling out a new dashboard for managing these live broadcasts.

Facebook has also introduced Live Producer, a tool that will let page managers take control of their live broadcasts. The tool has been designed to give page owners the ability to produce higher-end posts and integrate interactive features such as polls, as well as scheduling features and production software.

While it turns its attention to live streaming, Facebook is now halting its work on other projects, such as those that encourage face-to-face gatherings. As part of this, it has already started to show fewer reminders for upcoming events. Furthermore, it is considering Marketplace as a service of lesser importance at present, as it does not want to promote meeting up with people to exchange goods.

The employees assigned to work on projects such as this have now been reassigned to help smaller businesses during this time. It is believed to be developing new methods for these businesses to generate revenues through Facebook.

If your business is looking to generate more sales and enquiries through Facebook marketing, get in touch with Engage Web to see how we can help you explore new opportunities in these uncertain times.

Posted by Alan Littler

Football clubs show how to do social media while out of action

Posted on March 17, 2020

With the COVID-19 outbreak growing and advice changing by the day, many businesses may have to face the reality that they will need to make changes to how and when they operate in the coming weeks and months, so how can they continue to keep themselves in the public eye?

One sector that’s already been heavily hit is (more…)

Posted by John Murray

Take these two digital marketing steps in response to coronavirus

Posted on March 13, 2020

The link between the COVID-19 pandemic and digital marketing may not seem an obvious one, but with news and advice on the virus changing by the day, there are two digital marketing steps businesses can take to help at this challenging time.

Here are two suggestions we’ve picked up on as the world responds to spread of the virus:

1. Update your Google My Business listing

This week, Google has added a new section to its Google My Business help guide, specifically addressing the outbreak of the virus.

The search giant has advised that companies should manage their information closely and ensure it is up to date. For example, some businesses may be temporarily closed or shortening their working day, in which case they should change their business hours.

Google also suggests to create regular posts giving the latest information, such as stock levels and links to relevant sources. It may still be worth doing this even if your business is unaffected, as this way, people know in advance if it’s business as usual.

As of today, Facebook has also issued advice for small businesses related to the virus.

2. Consider reallocating your budget

A compilation of analysts’ observations published on Search Engine Land shows differing attitudes to digital spend. Sectors like travel and retail are being hit hard by the outbreak, so naturally their spending on the likes of Google and Facebook advertising is reflecting this. On the other hand, it appears that plenty of businesses are investing money they would have used elsewhere into their digital marketing.

An example given in the piece is of an exhibitor who expects to lose leads due to the cancellation of upcoming trade shows, so is pumping more into digital to make up for this. Another cites a small food company that wants to get the edge over competitors by outperforming them online, in keeping with the high growth goals it has for the year.

The coronavirus is causing plenty of uncertainty, but patterns we’re seeing so far, such as cancellation of public events and more people working from home, only put more emphasis on our reliance on the internet as a source of information and business.

At Engage Web, our search engine optimisation and content development strategies keep pace with both the digital and physical world. If digital marketing is the direction you’re looking towards at this testing time, why not speak to us?

Posted by John Murray

Twitter’s latest test feature – a new beginning or the death knell?

Posted on March 9, 2020

Microblogging site Twitter has recently confirmed that it is in the process of testing a new feature that would bring it in line with other social media platforms.

The feature is called (more…)

Posted by Alan Littler

US trust in social falls, but tech companies remain favourable

Posted on March 5, 2020

According to a study conducted by The Verge, the public is becoming increasingly sceptical of social media sites but are still reliant on their services. However, they still look favourably at tech companies such as (more…)

Posted by Alan Littler

Snickers apologises after mocking Welsh language on Twitter

Posted on March 4, 2020

What was supposed to be an entertaining quiz on the Snickers UK Twitter page ended up with an apology from the company, following accusations of bigotry and Cymrophobia (negative attitudes towards the Welsh).

In tweets that have since been deleted, the official UK page for the Mars-owned confectionary snack ran a game yesterday called ‘A (more…)

Posted by John Murray

Government appoints Ofcom to regulate online content

Posted on February 13, 2020

The government has revealed a set of ambitious plans to regulate the online world, and will give website owners a duty of care to protect their users from illegal and harmful content.

The new proposals state that (more…)

Posted by Alan Littler

What should you share on your business’ social media?

Posted on February 7, 2020

So you’ve got social media accounts for your business. You’ve created your Twitter account, your Facebook Page and whatever else you’ve decided to set up to help promote your (more…)

Posted by Darren Jamieson
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