Three email marketing tactics that actually work

Luke Meredith

Email still ranks as one of the most effective ways to grow a business online. It delivers a strong return on investment and gives you a direct line to your audience. To make it really work though, you need more than just a list and a ‘send’ button. Here are three smart tactics that’ll give your email marketing a serious boost.

Break your list into segments

There’s little point in sending every email to every contact in your email list. The people in your email list aren’t the same, so they shouldn’t be treated that way. Segment your big email list into smaller groups relating to their audience characteristics; these may include their past purchases, levels of engagement or even location. You may choose to reward loyal customers with a discount to show your appreciation, while new subscribers could be given a welcome discount to encourage their first purchase.

Automate the boring stuff

If you’re still sending every email by hand, you’re wasting time. Automation tools let you set up email sequences that run in the background. Think welcome emails for new subscribers, follow-ups when someone abandons their cart or re-engagement messages for inactive users. The best part? These emails go out at just the right time, based on customer behaviour, without you lifting a finger. Less work for you, better results for your business.

Make it mobile-friendly

Most email marketing recipients likely read their emails on their phone. Keep your subject line brief and make your message concise and clear, and test on mobile before sending. A smooth, mobile-first design sets you apart in a crowded inbox.

If done well, email marketing can help you build trust, create sales and encourage return customers. These three tactics are simple to implement, but can have a big impact on how well your emails perform. Start testing them today and see what a difference it makes.

We specialise in email marketing here at Engage Web. Reach out to our team now if you’re interested in taking advantage of some of these techniques.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

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