For many of us, a day doesn’t go by where we don’t visit one of our beloved search engines or social media sites, and their names have therefore become second nature to us, but it wasn’t always that way.
Until not long ago, I had (more…)
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For many of us, a day doesn’t go by where we don’t visit one of our beloved search engines or social media sites, and their names have therefore become second nature to us, but it wasn’t always that way.
Until not long ago, I had (more…)
Posted by John Murray
Google has become so synonymous with internet searches that we often use the word as a verb (though Google would rather we didn’t), but there are signs that its Microsoft-owned competitor is gaining ground on the California (more…)
Posted by John Murray
With the vast majority of us using Google for our every search, web users might joke that the only prediction worth making when Bing is involved is what on Earth it’s going to return to you for your search terms. Still, appearances at Manchester’s SAScon events over the last few years have made me realise that while Microsoft is not every industry expert’s (more…)
Posted by John Murray
With Microsoft having sold its ‘Bing Ads’ to AOL and AppNexus, expecting updates to the service would be jumping the gun a little.
As of July 1, Microsoft had officially sold its Bing Ads services to two new organisations. Earlier in the month, we saw the unveiling of the overhauled Home Page dashboard on the account tier, which provides (more…)
Posted by Ben Croft
As of 1st January 2016, Google will no longer be the search provider for American technology enterprise AOL, instead Microsoft, with its search engine Bing will take over as part of a 10 year deal.
Google first became the core search engine for AOL in 2002, when Google was still very much in its infancy and arguably made the search company the powerhouse it is today. But now, in 2015, we see that in the United States, the online media firm only holds about 1% of search traffic in comparison to Google’s 65%. So this changeover won’t really be noticed by Google.
However, this news is a big step for Bing and Microsoft. Not only is Bing going to be the provider for searches, but Microsoft is also giving its display ad sales business to AOL and AppNexus, claiming that Bing generates enough of a return to be able to operate on its own.
The result of this deal is that, AOL, a company which was bought earlier in the month by Verizon Communications, and AppNexus, will take responsibility for the management and sales of all Microsoft’s display, mobile and video advertising in North America, Brazil, Japan, and a large part of Western Europe (including the U.K.).
In the coming months, it will be interesting to see what AOL and AppNexus respectively intend on doing with Microsoft’s display network, and in turn, what Microsoft will output now it has more time to focus on its computing and cloud platforms. One thing is for sure, with this acquisition, AOL has significantly more in the way of ad inventory to work with while it focuses on becoming a more formidable entity in the digital ad and internet marketing industry.
Posted by Ben Croft
Microsoft’s search engine Bing announced yesterday that it is taking active steps to improve the rankings of mobile-responsive pages.
With the news coming just a (more…)
Posted by Tom Evans
Microsoft has made an investment into Foursquare in what both parties hope will be a mutually beneficial partnership.
Having ploughed $15m (£9.2m) into the social media app, Microsoft is particularly interested in using Foursquare’s data to (more…)
Posted by John Murray
Microsoft’s Bing has launched an update as part of a major overhaul of its video searching feature.
With the changes, which were rolled out yesterday, users are now presented with a carousel of related queries beneath the video being watched, as well as (more…)
Posted by Richard Bell
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