With Google hugely dominant in the global search engine market, Microsoft appears to be trying to refine its target audience, and announced a new business-centric approach for its search engine Bing last week.

In a post on the Windows Forum, it revealed that it was to start focusing on businesspeople, describing Bing as the “search engine for business”.

With this in mind, tweaks to (more…)

It’s very cool to dislike Microsoft these days. Among web developers and general internet addicts, the company is often seen as a ‘hanger-on’ that has outlived its usefulness. While Bill Gates’ empire once changed the interface of computing by moving us from dull black DOS backgrounds and cryptic commands, to the highly visual Windows interface, it’s now widely seen as (more…)

With the vast majority of us using Google for our every search, web users might joke that the only prediction worth making when Bing is involved is what on Earth it’s going to return to you for your search terms. Still, appearances at Manchester’s SAScon events over the last few years have made me realise that while Microsoft is not every industry expert’s (more…)

With Microsoft having sold its ‘Bing Ads’ to AOL and AppNexus, expecting updates to the service would be jumping the gun a little.

As of July 1, Microsoft had officially sold its Bing Ads services to two new organisations. Earlier in the month, we saw the unveiling of the overhauled Home Page dashboard on the account tier, which provides (more…)