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Content:

What should you do with old, poor-quality content?

Posted on July 2, 2021

In a Google SEO Office Hours event, Google’s John Mueller answered a question on what you should do with website content that’s old and of a poor quality. (more…)

Posted by Emily Jones

What if I want my website in a different language?

Posted on June 24, 2021

The internet is a global tool, and this means you may want to speak to people in a language they understand. If you want to get the attention of a foreign market, or notice business coming in from a certain part of the world and want to capitalise on this, how (more…)

Posted by John Murray

Discover your target audience – create your customer avatar

Posted on May 18, 2021

What constitutes great marketing? While producing a new, exciting creation can be brilliant, it’s the marketing behind the scenes that really sells the product and determines the (more…)

Posted by Lucy Cornelissen

What is the “Scunthorpe problem”?

Posted on May 10, 2021

In a blog last week about Twitter’s new “want to review this tweet?” prompts, I briefly mentioned the “Scunthorpe problem”. I thought this was worth expanding on in a blog of its own, as well as possible ways to (more…)

Posted by John Murray

Three tricky decisions on when to capitalise

Posted on May 5, 2021

I often think it would be easier if English followed the same rule as German and started all nouns with (more…)

Posted by John Murray

How does Google treat hyphens?

Posted on March 26, 2021

How to use hyphens in words is a contentious issue, with many writers disagreeing about how and when they should be (more…)

Posted by John Murray

Are we too reliant on bullet points?

Posted on March 24, 2021

When writing an article that contains a lot of information the reader needs to digest, it can be tempting to condense this into bullet-pointed lists, but does this help, or is it just a lazy way of (more…)

Posted by John Murray

Three ways quizzes can help your business

Posted on March 19, 2021

What is it we all love about a good quiz? The competitive element? The opportunity to learn? The chance to show off about knowing something (more…)

Posted by John Murray
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