Why you should never use acronyms or initialisms in business

Posted on August 28, 2018

A few weeks ago I gave a talk at a business networking event on why you shouldn’t use acronyms or initialisms within business. The video of the talk is below, if you’d like to watch it, but the essence of the talk was that just because you know what something means, it doesn’t mean that the person you’re (more…)

Posted by Darren Jamieson

New report hints how content can be successful

Posted on June 19, 2018

A new survey looking at the current state of content marketing has been released by a UK service provider. It reveals how despite the commonly accepted value of content marketing, marketers are still finding it difficult to convince the decision makers of this.

A major point for many of the surveyed marketing professionals were the difficulties associated with (more…)

Posted by Matt Jones

How to surf the rising tide of content marketing

Posted on June 5, 2018

Content marketing is clearly a cost effective way to promote a business. This is why an increasing number of companies are investing more of their marketing budget in content marketing. The space is growing ever more competitive, so how do you survive the rising popularity of content marketing?

The emergent problem is that as the total spend on content marketing increases, the volume of (more…)

Posted by Cheryl Mathews

Money saving tips for content marketing

Posted on May 16, 2018

It’s commonly acceptable that content marketing is extremely cost effective, but this does not necessarily mean it’s cheap. Sure, you avoid the long-term costs of fulltime writers, as well as the hassle of dealing directly with freelancers, by using a copywriting service. You still want the best value for your money, though, so here are some tips for those looking to get the most from a limited marketing budget: (more…)

Posted by Cheryl Mathews

Five mistakes to avoid with this year’s content marketing

Posted on May 2, 2018

It should come as no surprise that more and more top marketers are really getting behind content marketing. According to the Content Marketing Institute’s 2017 Benchmarks, Budgets, and Trends—North America, 91% of the top (more…)

Posted by Mark Glenning

How to really develop your audience

Posted on April 4, 2018

You may be tempted to believe that the best way to attract an audience would be to attract more eyeballs to your content, but it seems this may be a mistake.

The head of publishing at Intel iQ, Luke Kintigh, recently shared how the iQ team enjoyed success with an approach that focused more on satisfying (more…)

Posted by Jenny C

Is your content readable enough?

Posted on March 21, 2018

It’s commonly accepted that it’s vital to avoid spelling and grammatical mistakes in content marketing, but have you ever considered the readability of material? How do you define this anyway?

Reading actually places a big cognitive load on the brain. This means you’re more likely to lose people’s attention if they have to (more…)

Posted by Cheryl Mathews

Complementing your content marketing strategy with email

Posted on March 7, 2018

Let’s say you have your website news feed set up, and you have your team of freelancers or a news writing service providing a regular stream of engaging content, but how do you get people to read it?

You may be tempted to consider promoting your news feed or other content through social media, and while this is a reasonable approach, you may (more…)

Posted by Matt Jones
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