Four tips for writing product pages

Posted on March 10, 2020

If you use your website to sell anything, it’s important to have high-quality, descriptive text to go alongside images of the products. Although they say a picture tells a thousand words, you still need to complement images with written copy so that readers can fully understand what an item does. Plus, of course, search engines rely (more…)

Posted by John Murray

Should my website answer the same question again and again?

Posted on March 3, 2020

With Google increasingly trying to deliver an instant question and answer service, and even making it possible for a website’s entire FAQ section to appear in a dropdown menu on the results page, it’s understandable that many businesses want to focus on the question-answering aspect of their site.

That might leave some webmasters wondering whether the (more…)

Posted by John Murray

Is WordPress Gutenberg any better a year on?

Posted on February 27, 2020

Almost a full year ago, we shared our thoughts on Gutenberg, the newly introduced editor on content management system WordPress, which was gradually making ‘blocks’ into its default setting. Well, more accurately, I shared my thoughts, but they largely mirrored those of the whole Engage Web team at the time.

Put simply, we didn’t like it. We found a number of (more…)

Posted by John Murray

What should you share on your business’ social media?

Posted on February 7, 2020

So you’ve got social media accounts for your business. You’ve created your Twitter account, your Facebook Page and whatever else you’ve decided to set up to help promote your (more…)

Posted by Darren Jamieson

Is defensive web content ever a good idea?

Posted on January 15, 2020

A few years ago, the vehicle sales website broke advertising convention by openly admitting that you might get more money for your car if you sell it somewhere else. The ads argued that sale price isn’t everything, and that many car owners just want a quick and easy way to sell their motor for a (more…)

Posted by John Murray

How to use percentages in writing

Posted on January 3, 2020

At this time of year, we start reading and hearing a lot about the year just gone, and how it compared to the year before that. For example, we’ve recently heard that Boxing Day high street shopping was down 8.6% in 2019 compared to 2018, but what do statistics like this mean and how are they (more…)

Posted by John Murray

How to report on foreign currency amounts in UK copy

Posted on December 3, 2019

When writing news, as we do for many of our clients, it’s inevitable that you will need to discuss money. With the world becoming a smaller place, it might not always be in the pound sterling we know and love either.

This article details how to report amounts of foreign currency in a way that (more…)

Posted by John Murray

Five questions to ask when choosing an image for a blog

Posted on October 1, 2019

If you hope to have your blogs widely read, it helps to share them on social media. Even then, though, how do you increase the chances of them being read and engaged with, rather than (more…)

Posted by John Murray
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