Content:

Five tips to produce more effective content

Posted on April 24, 2019

With Engage Web turning 10 years old this month, we’ve produced a vast amount of content for our clients during the last decade. In fact, if you total up all of the blogs, features, press releases, web copy and other pages of (more…)

Posted by Darren Jamieson

Are marketers putting out the most effective content?

Posted on February 25, 2019

Social media has dramatically changed the way people communicate with each other, and even the way they interact with and utilise businesses. A recent study from Stackla shows the differences between what types of content consumers want to see from businesses and their marketing teams, and the content they are actually seeing.

(more…)
Posted by Alan Littler

Why you should never use acronyms or initialisms in business

Posted on August 28, 2018

A few weeks ago I gave a talk at a business networking event on why you shouldn’t use acronyms or initialisms within business. The video of the talk is below, if you’d like to watch it, but the essence of the talk was that just because you know what something means, it doesn’t mean that the person you’re (more…)

Posted by Darren Jamieson

New report hints how content can be successful

Posted on June 19, 2018

A new survey looking at the current state of content marketing has been released by a UK service provider. It reveals how despite the commonly accepted value of content marketing, marketers are still finding it difficult to convince the decision makers of this.

A major point for many of the surveyed marketing professionals were the difficulties associated with (more…)

Posted by Matt Jones

How to surf the rising tide of content marketing

Posted on June 5, 2018

Content marketing is clearly a cost effective way to promote a business. This is why an increasing number of companies are investing more of their marketing budget in content marketing. The space is growing ever more competitive, so how do you survive the rising popularity of content marketing?

The emergent problem is that as the total spend on content marketing increases, the volume of (more…)

Posted by Cheryl Mathews

Money saving tips for content marketing

Posted on May 16, 2018

It’s commonly acceptable that content marketing is extremely cost effective, but this does not necessarily mean it’s cheap. Sure, you avoid the long-term costs of fulltime writers, as well as the hassle of dealing directly with freelancers, by using a copywriting service. You still want the best value for your money, though, so here are some tips for those looking to get the most from a limited marketing budget: (more…)

Posted by Cheryl Mathews

Five mistakes to avoid with this year’s content marketing

Posted on May 2, 2018

It should come as no surprise that more and more top marketers are really getting behind content marketing. According to the Content Marketing Institute’s 2017 Benchmarks, Budgets, and Trends—North America, 91% of the top (more…)

Posted by Mark Glenning

How to really develop your audience

Posted on April 4, 2018

You may be tempted to believe that the best way to attract an audience would be to attract more eyeballs to your content, but it seems this may be a mistake.

The head of publishing at Intel iQ, Luke Kintigh, recently shared how the iQ team enjoyed success with an approach that focused more on satisfying (more…)

Posted by Jenny C
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