Content:

Four measures your titles must always meet

Posted on September 24, 2020

Without an engaging, attention-grabbing title, even the best written articles can be a waste of (more…)

Posted by John Murray

What is the AIDA principle?

Posted on September 23, 2020

A model appearing widely in the marketing and advertising spheres, the AIDA principle is used by companies both offline and online to effectively promote their (more…)

Posted by Emily Jones

Three dos (and three don’ts) of writing great content

Posted on September 4, 2020

Writing content for your website can take up a lot of time, and there’s nothing worse than to realise you’ve spent that time creating something you’re (more…)

Posted by Carl Hopkinson

Google announces beta testing of ‘Search Console Insights’

Posted on August 18, 2020

Yesterday, search giant Google announced a new feature via Twitter, which is being tested by beta users: Search Console Insights.

Google claims that this new feature will provide content creators with an easier way of understanding how the content they publish resonates with their users. In its official announcement, it said: (more…)

Posted by Emily Jones

Content creation on the rise on LinkedIn

Posted on July 2, 2020

Business networking site LinkedIn has seen a surge in content creation, with content consumption and engagement between its users also seeing an increase compared to the same period of last year.

According to (more…)

Posted by Alan Littler

Three common questions about using quotes in online writing

Posted on June 18, 2020

If you look at just about any news story, you will probably see a quote from somebody in it. News often comes from what people say and do, so to use their exact words is the most accurate way to report on this.

Not everyone is comfortable using other people’s words rather than their own though, so here are (more…)

Posted by John Murray

It’s time journalists learned the difference between England and the UK

Posted on May 21, 2020

Yesterday, I saw an article that reminded me of a common misunderstanding displayed even by trained writers and journalists – we don’t understand the country we live in. Misuse of the terms ‘England’, ‘Britain’ and ‘UK’ is causing misinformation to thrive, and statistics to be either manipulated or just plain wrong.

The piece in question was by (more…)

Posted by John Murray

Government wants your COVID-19 risk assessment on your website

Posted on May 12, 2020

Yesterday, the Gov.uk website published its latest guidance to employers on getting the country safely back to work. This includes five “key points” employers should address as soon as is practically possible, and one of them in particular stood out to us.

Point 2 sets out the need for employers to carry out a risk assessment, and to (more…)

Posted by John Murray
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