Black Hat:

How many pages of spam did Google discover last year?

Posted on June 15, 2020

Each year, Google publishes a report that details the results of the company’s fight against spam pages.

The report reflecting its (more…)

Posted by Alan Littler

Search engine rankings have never been about the links

Posted on July 4, 2019

This week’s social media argument, as that seems to be how my life goes these days, centred on whether or not you should pay for links.

I honestly can’t believe (more…)

Posted by Darren Jamieson

Samsung investigated for planting bad HTC reviews

Posted on April 23, 2013

Taiwanese fair-trade officers are investigating electronics giant Samsung, over claims that it has been paying students to create negative reviews of rival phones.

The allegations suggest the company, which is based in South Korea, has been engaging in so called ‘false advertising’.

Smearing the competition in this manner is an acknowledged ‘black hat’ search engine optimisation tactic, and is frowned upon by (more…)

Posted by Cheryl Mathews

Top stars buying increases in social media stats

Posted on March 26, 2013

An investigation by the Newsbeat team at the BBC has found that many high profile music stars are raising their social network status through buying links.

In a drive to get their tunes into the charts, artists are buying up Facebook likes, Twitter followers and even YouTube views, rather than have a dedicated search engine optimisation strategy.

Link buying in this way is very much frowned upon by search engines, and how they will act will (more…)

Posted by Carl Hopkinson

Google cracks down on link abuse

Posted on March 24, 2013

According to recent research, Google is increasing the number of websites punished for manipulation of external links used to increase page ranking. As the basis of the study, Portent looked at thousands of incoming links for 50 websites. The company measured various effects of the links, including the results they had on search listings.

The Penguin algorithm was introduced by Google in April 2012 to detect and punish sites which had used links dubiously to increase visibility in search listings. As a result, the page ranking of millions of websites dropped, causing the companies to become less prominent on the search listings. The study which was carried out and produced by Portent, an internet marketing company, indicates that the number of links tolerated by Google which are deemed to have been manipulated has reduced drastically. Initially, around 80 per cent of the links to a website considered to be of dubious nature were permitted by Google before any action was taken. The number of such links tolerated by Google dropped to 65 per cent, before falling even further to 50 per cent at the end of last year.

However, any site that is employing an ethical search engine optimisation campaign should not have too much to worry about. Links play a major part in SEO; the careers of search specialists rely on them to an extent, and this latest research drives home the need to cultivate them in a natural fashion as opposed to using methods frowned upon by Google.

Posted by Carl Hopkinson

Newspaper websites severely affected by Google crackdown

Posted on March 3, 2013

A number of websites belonging to regional newspaper groups have been affected by a Google clampdown on paid link building. Various media outlets have been severely affected, along with some smaller regional news sites. Among those affected are (more…)

Posted by Matt Jones

Google deflowers UK bouquet delivery service

Posted on March 2, 2013

Anyone searching for the term ‘Interflora’ presently will be in for somewhat of a surprise. Whilst the flower delivery service’s paid ads still appear at the top of the SERP, a scroll down the page will reveal no mention in the organic listings.

Indeed, at the time of writing, you need to go all the way through to page five of Google’s search results to find direct mention of (more…)

Posted by Carl Hopkinson

Firms continue to pull on black hats despite penalties

Posted on February 23, 2013

With the use of more sophisticated analysis and reporting tools, it has been a long time since search engines started penalising websites employing black hat techniques. However, the imitable Matt Cutts from Google has shown that the nefarious SEO practice is still an issue.

Any UK firm wishing to perform well as an online business needs to get its marketing right. To deliver this, those companies performing best tend to use (more…)

Posted by Carl Hopkinson
Older Posts »
Call Now Button

Who Engage Web has helped:

Ice Lolly Minuteman Press BUNZLGS1 UK The Underfloor Heating Store West Cheshire Athletic Club Thomas Cook MWB Business ExchangeWeb Media 360 D2 Architects Beacon Financial Training Steely ProductsBurlydam Garden Centre Asentiv BodyHQ Clever Vine Endeavour Mortgages Pro Networks Comm-Tech Wickers World Ascot Mortgages Top Teks
TEL: 0345 621 4321