This week at our BNI meeting I told the parable of the man who wanted to buy an ass, but was disappointed to find what he had bought didn’t keep the best company.

I related this to the business world, and how you are defined by the company you keep. I explained how, by changing your social circle to mix with people more successful than you, you can better yourself.

At this morning’s BNI meeting, in Chester, I presented a BNI ed slot on the subject of Know, Like and Trust. In order to receive referrals from other members, they need to know you, like you and trust you. How can you help them to do that within BNI?

This is the second part of a two-part BNI education slot, with the first part presented last week. In this second part I talk about ‘how’ you should speak, how to be specific and how to ensure you’re helping your other BNI members help you.

In this BNI education slot, I look at the way BNI tells you to present a 60 Seconds and how you can change it up. I talk about what is important in a 60 Seconds, and what can be left out. This is a two-part education slot, with the second part delivered the following week.