Link Building:

A link from a .gov domain – like striking gold?

Posted on December 6, 2021

Recently, Google has been releasing more information about the factors that go into ranking on its platform.

For nearly as long as (more…)

Posted by Jonathon Roberts

Are outbound links to authoritative websites good practice?

Posted on October 8, 2021

In a recent Google SEO office-hours session, John Mueller discussed the practices of linking to authoritative websites for search engine optimisation (SEO) purposes, and (more…)

Posted by Jonathon Roberts

Are reciprocal links bad for my website?

Posted on January 16, 2020

A question I was asked recently concerned reciprocal linking, and whether or not it would have a negative impact on a website.

Reciprocal linking is (more…)

Posted by Darren Jamieson

Has the EU just destroyed the internet?

Posted on April 4, 2019

While this headline may seem a little sensationalist, I assure you it’s not.

New laws have been passed within (more…)

Posted by Darren Jamieson

How to deal with a link penalty from Google

Posted on August 2, 2012

Over the last few months many website owners have received unnatural links warnings from Google in their Webmaster Tools message sections. These messages aren’t, as some SEOs would have you believe, a symptom of Google ‘changing the rules’ or ‘moving the goalposts’ or any other clichés you may have heard – they are instead a result of Google simply getting better at detecting spam links.

Google’s recent updates, dubbed Penguin and Panda, don’t represent big sweeping changes to the way Google works, they just enable Google to improve its search results, making them better for the user, and get rid of the sites who use spam and paid links as their weapons – better for website owners and genuine white hat SEO companies.

However, one of the problems of Google doing this is that sites can be penalised for work done not today, not last week, not even last year – but potentially years ago. There are many SEO companies out their offering supposed ethical services but, sadly, many of these SEO companies actually engage in poor link practices and rented links. These strategies worked once. They worked very well. Yet they were always unethical and were always in direct violation of Google’s Terms of Service. Google has just become better and detecting them and dealing with the websites that use them. Consequently websites are being penalised for (more…)

Posted by Darren Jamieson

Link building farms causing trouble

Posted on March 7, 2012

Link building is an important part of any business’s search engine optimisation campaign but some online business owners are still going to link building farms in order to get the job done. Promises of thousands of links to your website in seconds can sound appealing but (more…)

Posted by Cheryl Mathews

If buying links gets results, why shouldn’t I use them?

Posted on September 25, 2011

Ever since Google first coined the phrase PageRank, and started to rank websites based on the number of links they had as opposed to the number of times a keyword was written on the page, people have sought to gain more links. With such a direct correlation between (more…)

Posted by Darren Jamieson

What Google’s author tag means for you

Posted on August 24, 2011

Reputation building is a lot easier if you can link quality content to your own or your business name. For site owners struggling to push their business forward, there’s good news. Google has recently introduced an ‘author’ tag, allowing content producers to highlight their authorship of content around the net.

The author tag, announced at (more…)

Posted by Carl Hopkinson
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