Why Google traffic could fall even if SEO is improving
August 27, 2026
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For years, one of the simplest ways to judge whether SEO (search engine optimisation) was working was to look at organic traffic.
Analytics
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Why you should track contact form submissions in Google Analytics
August 20, 2026
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A surprising number of businesses don’t know how many
Is Google sending fewer people to websites?
August 19, 2026
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Once upon a time, when you made a search on Google, you were presented with a list of websites. You clicked on one of those
How Google’s new AI tools could change how you use your marketing data
August 14, 2026
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Not many business owners who get excited about opening
What is the difference between first click attribution and last click attribution?
August 10, 2026
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A customer may interact with a business several times before making an enquiry or completing a purchase. They might first discover the company through a
Google Search Console introduces new generative AI visibility report
July 22, 2026
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In the most recent update to Google Search Console, Google has introduced a new report that gives website owners a clearer view of how their
Google Search Console adds social and video content tracking
July 21, 2026
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Google has introduced a new feature within Google Search Console called platform properties.
What happens when someone clicks “submit” on your contact form?
June 29, 2026
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Most people see a contact form as a simple box on a website. A visitor fills it in, clicks submit and sends a message. Job
Why does (not set) show in Google Analytics 4 reports and what does it mean?
November 13, 2025
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If you’ve ever explored your Google Analytics 4 (GA4) reports, you may have seen the value (not set) showing up in some of
