Renamed ‘Key Events’ from ‘Conversions’ earlier this year, key events are specific interactions that users make while visiting your website that you wish to keep
With Google Analytics 4 (GA4), you have the option to set up custom alerts that trigger an email notification whenever there are changes to the
In a recent update to Google Analytics 4 (GA4), Google announced the addition of benchmarking data to its performance reports.
Domain authority (DA), otherwise known as website authority, is a metric used to predict how likely it is for a website to appear in Google’s
The day that Google Analytics 4 (GA4) will fully replace Universal Analytics (UA) is on the horizon, a whole year after UA properties stopped processing
Google has recently announced that it has renamed its ‘Conversions’ in Google Analytics (GA4) to ‘Key Events’.
When the sun is shining, beer gardens are bustling and Brits are stripped down to their shorts and T-shirts, it’s understandable that your website traffic
Ask any search engine optimisation (SEO) enthusiast, and they’ll tell you that the title tags on your website should be a maximum of 70 characters
Google have released a brand new feature to their analytics tool that allows you to access a breakdown of your advertisement’s data.
