When it comes to Facebook Ads, there’s one golden rule – don’t trust Facebook! If you’re running ads and
Google has recently announced that in a little over a year’s time, Universal Analytics will be withdrawn and all Google Analytics users will have to use the
Google Analytics 4 (GA4) has been the victim of an onslaught of rants on Twitter from the search marketing community in recent weeks – so, what’s the deal?
Facebook has announced it is “retiring” its measurement tool Facebook Analytics. The social network giant confirmed the
Google recently published an update on its report for crawl stats, revealing that the report has now increased its coverage to include additional crawl types.
A question commonly asked by online sellers, and from our own clients here at Engage Web, is “why is there a discrepancy between figures in WooCommerce and Google Analytics reports?”
Twitter Analytics was launched in 2014 and represented a big move from the platform towards greater measurement abilities, and ultimately transparency, for all of its users. In this time, Twitter
As you may expect, platforms from different companies can report different results on the same or similar metrics. This has already been demonstrated in an earlier article we wrote about
Last week, our Account Executive Alan gave a detailed account of why data on Google Analytics and Google Search Console can be so different. That’s worth a read in full,
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