Internet:

Lockdown easing, but online shopping bigger than ever

Posted on July 28, 2020

The Office for National Statistics’ (ONS) latest retail report reveals that UK shoppers are continuing to spend a larger portion of their budget online than ever before, even as bricks-and-mortar stores begin to reopen.

In June, online shopping accounted for 31.8% of all spending. This is slightly down from the 33.3% recorded in May, when lockdown conditions were stricter, but significantly (more…)

Posted by John Murray

What could COVID-19 mean for digitalisation?

Posted on July 14, 2020

As we begin to recover from lockdown, and we look at the changes we’ve all had to make, what effects could the post-COVID-19 era have on services, shopping trends and digitalisation? As business owners, what trends can we (more…)

Posted by Lianne Wilkinson

Four sectors where online sales have soared during lockdown

Posted on May 14, 2020

Yesterday’s news that the UK now faces a “significant recession” will not have been a big surprise to anyone. Amid the doom and gloom though, there are some sectors, and businesses within them, that have reported positive news since the lockdown came into effect.

With people changing their lifestyles and the way they shop, those companies that have (more…)

Posted by John Murray

Government wants your COVID-19 risk assessment on your website

Posted on May 12, 2020

Yesterday, the Gov.uk website published its latest guidance to employers on getting the country safely back to work. This includes five “key points” employers should address as soon as is practically possible, and one of them in particular stood out to us.

Point 2 sets out the need for employers to carry out a risk assessment, and to (more…)

Posted by John Murray

How much more time are we spending online?

Posted on May 5, 2020

With lockdown creating a rise in the number of people working from home, and families keeping themselves entertained indoors by going online, it’s no surprise that internet providers have seen surges in usage, but by how much has our online dependency risen?

According to an Opinium survey commissioned by uSwitch.com, there has been a 29% rise in (more…)

Posted by John Murray

Three ways to promote your online delivery service

Posted on April 20, 2020

Anyone in doubt over whether the internet is really an essential service must have had their mind made up over the last few weeks. Business have had to adapt to the restrictions quickly, with many now offering online delivery services for the first time.

What’s more, with people confined to their homes, the only realistic way to (more…)

Posted by John Murray

How your website can help your business “pivot”

Posted on April 14, 2020

With no immediate end to the lockdown in site, most businesses are having to change the way they operate and adapt to the realities of the situation. This means thinking outside of the box, and (more…)

Posted by John Murray

European call for single coronavirus tracking system

Posted on April 9, 2020

The data protection watchdog for Europe has called for just one coronavirus app to be used throughout the European Union, as opposed to each nation creating its own.

Many countries all over the world are currently developing coronavirus tracking apps, but a number of privacy advocates are now warning of the dangers and threats these apps may pose. The European Data Protection Supervisor explained that a single EU app built with strong data protection features may be the best solution when seeking to track the virus.

The supervisor, Wojciech Wiewiórowski, said that the GDPR (General Data Protection Regulation) allows the processing of private and sensitive information when it is in the best interest of public health. He warned that national tools would not be the answer and that there is big responsibility when it comes to handling this kind of data.

Wiewiórowski’s home country of Poland has come under criticism for a quarantine app that it has developed, which tracks the location of a user whilst they are in self-isolation. Over the Atlantic in the US, a digital rights organisation called the Electronic Frontier Foundation has issued its own warning that governments around the world are demanding more surveillance powers in a bid to try and contain the coronavirus. It also highlights the need to cease these powers once the pandemic comes to an end.

It is believed that Ireland will be rolling out an app in the next couple of weeks on a voluntary basis, and the UK is considering its own options now that it has formally left the EU.

Wiewiórowski said that his office knows that many EU nations are in the process of developing mobile apps, and taking differing approaches. Wiewiórowski highlights that some use Bluetooth for contact tracking and points out that this seems to be a useful path. He does, however, believe that a single app should be coordinated within Europe.

He would also like the World Health Organization to be involved in its development and explained that any measures that involve public data should only be temporary, limited in their purpose, have restricted access and have a purpose.

Since the UK is no longer part of the EU, it is not subject to any EU initiative, but Wiewiórowski says that his office is in consultation with UK authorities as well as others from the US, New Zealand and Latin America.

UK health officials have confirmed that they were exploring the idea of an app and would only act on advice from the government’s scientific advisors, who believe that location tracking can play a vital role. They also believe that no-one should be forced to sign up to anything.

For many businesses, tracking specific actions, goals and conversions can help generate more sales and in the unprecedented times brought by the coronavirus pandemic, this may be more important than ever. If you need help converting business online, get in touch with Engage Web.

Posted by Alan Littler
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