Internet:

Four sectors where online sales have soared during lockdown

Posted on May 14, 2020

Yesterday’s news that the UK now faces a “significant recession” will not have been a big surprise to anyone. Amid the doom and gloom though, there are some sectors, and businesses within them, that have reported positive news since the lockdown came into effect.

With people changing their lifestyles and the way they shop, those companies that have (more…)

Posted by John Murray

Government wants your COVID-19 risk assessment on your website

Posted on May 12, 2020

Yesterday, the Gov.uk website published its latest guidance to employers on getting the country safely back to work. This includes five “key points” employers should address as soon as is practically possible, and one of them in particular stood out to us.

Point 2 sets out the need for employers to carry out a risk assessment, and to (more…)

Posted by John Murray

How much more time are we spending online?

Posted on May 5, 2020

With lockdown creating a rise in the number of people working from home, and families keeping themselves entertained indoors by going online, it’s no surprise that internet providers have seen surges in usage, but by how much has our online dependency risen?

According to an Opinium survey commissioned by uSwitch.com, there has been a 29% rise in (more…)

Posted by John Murray

Three ways to promote your online delivery service

Posted on April 20, 2020

Anyone in doubt over whether the internet is really an essential service must have had their mind made up over the last few weeks. Business have had to adapt to the restrictions quickly, with many now offering online delivery services for the first time.

What’s more, with people confined to their homes, the only realistic way to (more…)

Posted by John Murray

How your website can help your business “pivot”

Posted on April 14, 2020

With no immediate end to the lockdown in site, most businesses are having to change the way they operate and adapt to the realities of the situation. This means thinking outside of the box, and (more…)

Posted by John Murray

European call for single coronavirus tracking system

Posted on April 9, 2020

The data protection watchdog for Europe has called for just one coronavirus app to be used throughout the European Union, as opposed to each nation creating its own.

Many countries all over the world are currently developing coronavirus tracking apps, but a number of privacy advocates are now warning of the dangers and threats these apps may pose. The European Data Protection Supervisor explained that a single EU app built with strong data protection features may be the best solution when seeking to track the virus.

The supervisor, Wojciech Wiewiórowski, said that the GDPR (General Data Protection Regulation) allows the processing of private and sensitive information when it is in the best interest of public health. He warned that national tools would not be the answer and that there is big responsibility when it comes to handling this kind of data.

Wiewiórowski’s home country of Poland has come under criticism for a quarantine app that it has developed, which tracks the location of a user whilst they are in self-isolation. Over the Atlantic in the US, a digital rights organisation called the Electronic Frontier Foundation has issued its own warning that governments around the world are demanding more surveillance powers in a bid to try and contain the coronavirus. It also highlights the need to cease these powers once the pandemic comes to an end.

It is believed that Ireland will be rolling out an app in the next couple of weeks on a voluntary basis, and the UK is considering its own options now that it has formally left the EU.

Wiewiórowski said that his office knows that many EU nations are in the process of developing mobile apps, and taking differing approaches. Wiewiórowski highlights that some use Bluetooth for contact tracking and points out that this seems to be a useful path. He does, however, believe that a single app should be coordinated within Europe.

He would also like the World Health Organization to be involved in its development and explained that any measures that involve public data should only be temporary, limited in their purpose, have restricted access and have a purpose.

Since the UK is no longer part of the EU, it is not subject to any EU initiative, but Wiewiórowski says that his office is in consultation with UK authorities as well as others from the US, New Zealand and Latin America.

UK health officials have confirmed that they were exploring the idea of an app and would only act on advice from the government’s scientific advisors, who believe that location tracking can play a vital role. They also believe that no-one should be forced to sign up to anything.

For many businesses, tracking specific actions, goals and conversions can help generate more sales and in the unprecedented times brought by the coronavirus pandemic, this may be more important than ever. If you need help converting business online, get in touch with Engage Web.

Posted by Alan Littler

How can businesses reach their customers during lockdown?

Posted on April 3, 2020

Safety measures that have been implemented to help combat the coronavirus outbreak, such as social distancing and lockdowns, have had a significant impact on the day-to-day running of many local businesses. Any changes that have taken place may have caught customers off-guard, especially in the early days.

As part of Live with Search Engine Land, which took place last Friday, members of the search community shared their tips, advice and strategies for business owners about how they can keep their customers up-to-date and informed.

Use your website

The first port of call should be to update your website. Most people have access to the internet and should be able to find your website. Google has recommended that businesses should display a pop-up message or distinct banner that informs visitors about any COVID-19 announcements and the effects it is having on everyday operations, such as whether the business is still operating, delivery options, opening times and delays to orders. This will help to both keep customers informed and set the right expectations.

Further to these announcements, business owners can add any prominent updates to their FAQ pages and should continue to monitor product availability statuses, and update any events or sales taking place.

Email campaigns

In the early days of lockdown, many consumers were being inundated with a wave of coronavirus emails from businesses explaining their stance on the pandemic. Search experts recommend that businesses should resist sending messages to customers with irrelevant and bland updates and should take a more creative approach to break the chain of dry emails. This can help to humanise communications and stand out against the rest.

Update Google My Business Listings

Google has created a coronavirus post category on its Google My Business service that enables businesses to make changes to how they are operating during the pandemic, including whether they are open, temporary closures, updated opening hours and any safety updates.

Take to social media

With more people spending time at home instead of out and about, this has translated to people spending more time on social media sites. Facebook has reported that it has had a spike in use of its Live streaming service. Businesses should take note that social media is being even more heavily used these days and they should use this to their advantage. Product giveaways and competitions, meme creation and customer interaction through sites like Facebook, Twitter and Instagram can be ways to keep in contact with clientele while bolstering your online presence and brand image, yet still keeping to social distancing rules.

For help with your online strategy in these unprecedented times, why not get in touch with Engage Web and see how we can turn a negative situation into positive results?

Posted by Alan Littler

Why are desktop searches back on the rise?

Posted on April 2, 2020

It’s now three and a half years since mobile search overtook desktop, and this is a trend that has only increased in the time since. Google has reacted to this, and in late February it advised all websites to have mobile-first indexing within the next year.

However, recent weeks appear to have seen something of a (more…)

Posted by John Murray
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