St. Piran’s Day: Cornwall’s little-known role in global internet

    Posted on March 5, 2021

    You can probably name the patron saints of England, Ireland, Scotland and Wales, but did you know that the county of Cornwall has own of its (more…)

    Posted by John Murray

    Global Scouse Day: What has Liverpool done for the internet?

    Posted on February 26, 2021

    This Sunday is Global Scouse Day, and although Engage Web is based in Cheshire, we have strong links to the city of Liverpool. We fall under the 0151 dialling code, have employees and clients based in Merseyside, and some of our team follow a certain football team from the city – although they are a bit (more…)

    Posted by John Murray

    Three actions you can take on Digital Learning Day

    Posted on February 25, 2021

    The last 12 months have probably led all of us to head online for activities and services we would previously have looked for elsewhere, and education is no different, but did you know that digital learning has a (more…)

    Posted by John Murray

    Facebook and Australian government reach agreement on news

    Posted on February 24, 2021

    Although it’s happening on the other side of the planet, the ongoing rift between Australia and tech giants over paying news providers for content has pricked ears here in the UK and around the world. Thankfully, it appears the (more…)

    Posted by John Murray

    How do you connect online with people who don’t use the internet?

    Posted on February 22, 2021

    In these times, when a lot of us would have no idea what to do with ourselves without the web, it may surprise you to read that more than one in seven (15%) of people in the UK are classed as (more…)

    Posted by John Murray

    Could Google and Facebook pull out of Australia?

    Posted on January 22, 2021

    The News media bargaining code, which was introduced to Australian parliament last month, has certainly sent shockwaves through the internet – way beyond (more…)

    Posted by John Murray

    How to access American websites blocked to European visitors

    Posted on January 20, 2021

    It’s getting on for three years since the General Data Protection Regulation (GDPR) was introduced throughout the European Union, and despite Brexit, its protocols are also followed here in the UK. Outside of Europe, however, attitudes towards GDPR remain (more…)

    Posted by John Murray

    Small businesses benefit from extended Black Friday period

    Posted on December 18, 2020

    Research by customer relationship manager (CRM) and marketing software ActiveCampaign has found that Black Friday is not just the single day of discounts it originated as – it’s actually at least three weeks long, and small businesses in particular can benefit from this in future years.

    According to the data, 2020’s Black Friday was the furthest from a single day of moneysaving deals it has ever been. The ongoing COVID-19 pandemic has forced a change in our retail behaviour, with many of us now turning to online shopping more than ever before.

    For small businesses, navigating major sales events like Black Friday in the online sphere can be daunting and challenging. With inboxes being flooded with discount emails, the price of Facebook Ad impressions (how much you pay for a single person to view your ad) rising over the Black Friday/Cyber Monday weekend, and the competition of major retailers that can afford to offer hefty discounts without feeling the effects on their profits all working against small businesses, can they actually benefit from Black Friday at all?

    According to ActiveCampaign, the answer is yes, and it’s all because of the shift from a single day of sales to an extended discount period. According to the company, Black Friday now consists of, at the very least, the week before and week after the day. With a longer period to offer sales comes more opportunities to target customers in advance and straight after the notorious weekend itself, meaning small businesses can take advantage of a less crammed inbox and less expensive Facebook Ad spends.

    The data from ActiveCampaign found an increase of 150% in automations being processed during this year’s Black Friday compared to that of last year. In addition, while 112% more carts were abandoned this year, 593% of revenue was recovered by ActiveCampaign customers, who utilised automation opportunities to retarget their customers after Black Friday had took place.

    While this year’s Black Friday has been and gone, there’s no time like the present to start planning ahead for 2021. In addition, with Boxing Day sales looming closer – and COVID restrictions set to prevent shoppers from seeking deals in non-essential retailers in Wales, at the very least – this data could be used in your Boxing Day approach if you’re planning on offering any sales or discounts.

    With purse strings likely being tighter in 2021 after a year of furlough and redundancies, potential customers will welcome any discounts on offer. By starting promotions early and extending your sales into January, you have a wider window of opportunity to engage with customers and, ultimately, make money.

    Online retail success begins with a strong, effective website. If you need help establishing a website, an online store or you wish to start up an autoresponder, get in touch with our team at Engage Web today.

    Posted by Emily Jones
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