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E-Commerce:

What does marketing look like post-coronavirus?

Posted on June 17, 2020

The world has never seen anything like his pandemic, with whole countries locked down and businesses closed. While marketing should be the last budget item to be cut, with no income coming in (more…)

Posted by Lianne Wilkinson

How can the new Google My Business attributes help me?

Posted on May 29, 2020

Search giant Google is in the process of adding new ways for businesses to highlight what their service offerings are on their Google My Business listing.

Attributes listed on (more…)

Posted by Alan Littler

What are the new in-app shopping options coming to Facebook?

Posted on May 22, 2020

With most of the world still in lockdown and more businesses moving into the online world, Facebook has announced that it will be expanding its ecommerce capabilities by allowing businesses to sell products directly from (more…)

Posted by Alan Littler

What is a good ROAS (Return on Ad Spend) for Facebook Ads?

Posted on May 15, 2020

When you run adverts on Facebook, one of the metrics it offers in its reporting is Return on Ad Spend, or ROAS. It essentially means how much money you get for every £1, or (more…)

Posted by Darren Jamieson

Survey ranks UK’s supermarkets from best to worst for online shopping

Posted on February 26, 2019

Statistics show that the UK is a nation that loves to shop, and more and more Brits are choosing to ditch wheeling their trolley around the supermarket and instead order from the comfort of their own home. In 2017, it was revealed that the UK has the most frequent online grocery shoppers in the world and also the ones who spend the most per shop, but where should they be doing it, and where should they avoid?

(more…)
Posted by John Murray

Snapchat to team up with Amazon

Posted on July 12, 2018

Picture messaging platform Snapchat could soon be expanding beyond its current social media offerings and into a brand new market in a bid to keep users from (more…)

Posted by Alan Littler

Consumers take to social media for better deals

Posted on April 15, 2015

A recent study has found that more and more British shoppers are engaging with retailers on social platforms.

According to the 2015 Shopper Barometer, which was conducted by (more…)

Posted by Tom Evans

Facebook introduces CTA buttons for company pages

Posted on February 13, 2015

Social networking site Facebook has just added a new feature to its commercial services to help facilitate interaction between customers and businesses.

The new call-to-action (CTA) buttons will (more…)

Posted by Tom Evans
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