An article on the BBC website last week discussed the growing problem of unfair one-star reviews on Amazon, with some sellers claiming that their business has been (more…)
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An article on the BBC website last week discussed the growing problem of unfair one-star reviews on Amazon, with some sellers claiming that their business has been (more…)
Posted by John Murray
In findings it describes as “reminiscent of scaling Everest”, UK supermarket Waitrose has revealed that 77% of us are now buying at least some groceries via (more…)
Posted by John Murray
The Office for National Statistics’ (ONS) latest retail report reveals that UK shoppers are continuing to spend a larger portion of their budget online than ever before, even as bricks-and-mortar stores begin to reopen.
In June, online shopping accounted for 31.8% of all spending. This is slightly down from the 33.3% recorded in May, when lockdown conditions were stricter, but significantly (more…)
Posted by John Murray
As we begin to recover from lockdown, and we look at the changes we’ve all had to make, what effects could the post-COVID-19 era have on services, shopping trends and digitalisation? As business owners, what trends can we (more…)
Posted by Lianne Wilkinson
The world has never seen anything like his pandemic, with whole countries locked down and businesses closed. While marketing should be the last budget item to be cut, with no income coming in (more…)
Posted by Lianne Wilkinson
Search giant Google is in the process of adding new ways for businesses to highlight what their service offerings are on their Google My Business listing.
Attributes listed on (more…)
Posted by Alan Littler
With most of the world still in lockdown and more businesses moving into the online world, Facebook has announced that it will be expanding its ecommerce capabilities by allowing businesses to sell products directly from (more…)
Posted by Alan Littler
When you run adverts on Facebook, one of the metrics it offers in its reporting is Return on Ad Spend, or ROAS. It essentially means how much money you get for every £1, or (more…)
Posted by Darren Jamieson
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