A ‘sticky’ website is a website that keeps your users entertained so that they view as many pages as possible and spend as long as possible on your website. If visitors hit your site from Google, look at the first page and then leave, then your ‘bounce rate’ will be very high. This means that your visitors weren’t impressed with what they saw and you won’t get any conversions from them, whether that means sales, enquiries or data.
Keeping your bounce rate and making your website sticky so that users are ‘stuck on’ your site is the essence of Internet marketing, and can be done with great content and tools.
But what is the stickiest website? What website do people spend the most amount of time on, the site that has a very low bounce rate? In the US in May it was AOL, but now that mantle has passed to Facebook (unsurprisingly). In the US, Internet users spend on average 4.5 hours per month on Facebook. This may not seem like much, but keep in mind that’s an average based on (more…)