Google’s algorithm change causes AOL share to drop

Posted on March 8, 2011

Just as Google unleashed its latest broadside on ‘content farmers’ by carrying out a major overhaul to its search algorithm, an unholy alliance between two proponents of this sinister art was given a blessing by the U.S Federal Trade Commission.

Content aggregator (more…)

Posted by Carl Hopkinson

The biggest Internet mistakes of all time

Posted on October 9, 2009

In the short history of the Internet there have been monumental errors from businesses and individuals that have not just cost them money, but have seen new business empires forged and existing business giants crumble. For every Facebook there has been a Friends Reunited, for every Google there has been a Cuil.

Here are some of the biggest mistakes ever made in the history of Internet, though most of them seemed like a good idea at the time.

ITV purchases Friends Reunited for £175 million
connected-graphics_1082226aJust four years ago the TV channel ITV spent an incredulous £175 million buying the social networking website Friends Reunited, just as Facebook launched. Even at the time this seemed a lot of money for a website with a modest audience, limited features and an already ageing userbase.

Unsurprisingly, as Friends Reunited refused to switch from its paid subscription model (losing all but the very computer illiterate of its users to Facebook) the value of the website plummeted to the point where the TV channel sold it earlier this year for (more…)

Posted by Carl Hopkinson

Facebook is the stickiest website in the US

Posted on July 14, 2009

A ‘sticky’ website is a website that keeps your users entertained so that they view as many pages as possible and spend as long as possible on your website. If visitors hit your site from Google, look at the first page and then leave, then your ‘bounce rate’ will be very high. This means that your visitors weren’t impressed with what they saw and you won’t get any conversions from them, whether that means sales, enquiries or data.

Keeping your bounce rate and making your website sticky so that users are ‘stuck on’ your site is the essence of Internet marketing, and can be done with great content and tools.

But what is the stickiest website? What website do people spend the most amount of time on, the site that has a very low bounce rate? In the US in May it was AOL, but now that mantle has passed to Facebook (unsurprisingly). In the US, Internet users spend on average 4.5 hours per month on Facebook. This may not seem like much, but keep in mind that’s an average based on (more…)

Posted by Matt Jones

AOL is only worth half the value of Facebook

Posted on June 1, 2009

It was once one of the biggest players in the game, and when AOL merged with the huge Time Warner to create Time Warner AOL, it was thought they’d go from strength to strength. It didn’t happen however, and the AOL affair with Time Warner is about to come to an end, with AOL having dropped in value at alarming rate.

At the time of the merger eight years ago AOL merged with Time Warner for a figure in the region of $124 billion.

AOL’s value now? Just $6 billion. According to recent estimates that puts the once great Internet giant at half of the value of Facebook. That figure comes after an agreement this last week by Digital Sky Technologies to buy 1.96% of Facebook for (more…)

Posted by Carl Hopkinson

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