Social Media:

How can you increase your businesses reach on Facebook?

Posted on August 20, 2021

With over 2.89 billion monthly active users, Facebook is a great platform for your business to have a presence on, as it provides the potential to reach a vast number of people if you post engaging content – and a recent report from the social networking site has revealed the types of (more…)

Posted by Jonathon Roberts

Facebook shares tips for effective video ads

Posted on August 17, 2021

In a new report, social media giant Facebook has shared tips businesses can use to put together video ads that (more…)

Posted by Emily Jones

Five essential features for sports club websites

Posted on August 11, 2021

There are five key features that sports clubs should try to incorporate into their websites. In the following sections, we’ll explore these (more…)

Posted by Jonathon Roberts

Twitter study shows summer optimism

Posted on July 12, 2021

Twitter users are “forecasting a sunny outlook” for Summer 2021, according to a new report from the social media site, which sheds some light on the themes brands and marketers might want to address in their social media (more…)

Posted by John Murray

Say Something Nice Day – the value of testimonials

Posted on June 1, 2021

It’s a sad fact that we’re often a lot quicker to complain than to praise. Think about the last time you headed to somewhere like Trustpilot or TripAdvisor and left a review. Was it because you had a great experience or a satisfactory one? More than likely, it was a (more…)

Posted by John Murray

How well will Twitter’s “review” prompts work?

Posted on May 6, 2021

Twitter has started rolling out more developed prompts to ask users to consider whether they really want to tweet potentially abusive content, having announced some encouraging results of a test that began nine months ago.

In August 2020, the social media site started detecting tweets that contained potentially “harmful or offensive language”, prompting the user to consider editing or deleting their tweet. Users were also given a “Did we get this wrong?” option if they believed Twitter was mistaken in flagging up their tweet as offensive.

According to a blog post yesterday called ‘Tweeting with consideration’, Twitter revealed that over a third (34%) of users either edited or deleted their tweet when prompted. It also seems that some users with a tendency to offend took the prompt as a warning that Twitter had its eye on them, with 11% posting fewer harmful Tweets after just one prompt. The action also had a beneficial effect on offensive tweeters themselves, who were less likely to receive replies in a similar tone to their own (Twitter has not put a figure on this).

Twitter now says it is incorporating the learnings from this trial into prompts being rolled out on Android and iOS. Among these are more consideration of the relationship between two users – for example, if two accounts follow each other and interact regularly, it can be assumed that any tweets flagged as “offensive” are more likely to be instances of sarcasm and friendly banter.

For anyone, including businesses, who may have experienced abuse or trolling on Twitter, this will be welcome news. It’s a timely intervention too, coming on the back of sport’s social media boycott last weekend and the news that perhaps the most infamous banned Twitter user, former US President Donald Trump, has set up his own communications platform that only he can use.

Some critics will only see this as a small step in the right direction, however. Unbelievably, even during the shutdown, there were still reports of players being racially abused on social media.

Another matter is how well Twitter will be able to put these “harmful and offensive” tweets into context. One of the most notorious examples of computers failing to grasp the subtleties of language is the “Scunthorpe problem”, which you can read about here. Should tweets be flagged up clumsily, the encouraging statistics about how abusive tweeters reconsider their actions instead run the risk of stifling interaction and frustrating users.

It is to be hoped that Twitter’s learnings can help this well-intended change to run smoothly. If you have suffered abuse or cyberbullying on Twitter’s rival platform Facebook, we have an eBook on tracing a fake profile that may help you. Alternatively, for any questions you have about social media management, the Engage Web team is here to help.

Posted by John Murray

Spurs painted in bad light by Dulux Twitter account

Posted on April 16, 2021

Paint company Dulux has issued an apology after it began its reign as a sponsor of Tottenham Hotspur FC with a series of tweets ridiculing (more…)

Posted by John Murray

Three actions you can take on Digital Learning Day

Posted on February 25, 2021

The last 12 months have probably led all of us to head online for activities and services we would previously have looked for elsewhere, and education is no different, but did you know that digital learning has a (more…)

Posted by John Murray
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