SEO:

When should I start my Christmas online marketing?

Posted on August 21, 2019

Many people will still be trying to make the most of their summer and trying to hold on to it for as long as possible before August ends, the kids go back to school and the light nights get darker. As we approach the end of August, for many retail businesses, it is now time to start thinking about the C word. That’s right, it’s time to start thinking about Christmas online marketing campaigns.

There is plenty that a business should (more…)

Posted by Alan Littler

What does ‘certified’ mean in digital marketing terms?

Posted on August 19, 2019

Most people understand the terms ‘certified’ or ‘qualified’. It means someone has taken a course, or series of courses, in a particular subject or field and has successfully passed tests, assessments and exams to gain a qualification in that field. If we’re looking for an electrician, we want one who is qualified. If we’re looking for (more…)

Posted by Darren Jamieson

How to automatically share your WordPress posts to social media

Posted on August 16, 2019

When you produce a lot of content for your website, you want to gain as much exposure for that content as possible. One of the best ways to help this along is by sharing the content across your social media channels, such as Facebook, Twitter and LinkedIn.

Naturally, this can take time. If you write a great blog on your website you don’t then want (more…)

Posted by Darren Jamieson

Four tips to improve your keyword rankings

Posted on August 13, 2019

Achieving top rankings within the search engines is not as simple as it was 20 years ago. The search engines are (more…)

Posted by Alan Littler

Five essential considerations when getting a new website

Posted on August 7, 2019

If you’ve decided to get a new website, it can be a very exciting time, as your site brings with it the promise of increased business, more opportunities and a chance to update your brand online. However, it can also be (more…)

Posted by Darren Jamieson

Three hallmarks of lazy writing

Posted on August 5, 2019

As an editor, I see a lot of writing that’s both good and bad, but the majority of what I see is good with a few bad points. It’s my job to take these bad points and make them good, then let the writer know what I’ve done so that they can hopefully do it themselves in future.

Sometimes though, whether it’s (more…)

Posted by John Murray

Four steps to producing great geographical content

Posted on August 1, 2019

Businesses that have several locations across the country, such as retailers, should be aware of how people use search engines to find the services they offer. Usually, they Google the product or service followed by where they live, such as “office furniture Liverpool” or “plumbers Ellesmere Port”. Since Google likes sites that are rich in (more…)

Posted by John Murray

What do you get if you Google the most common English words?

Posted on July 24, 2019

If you run a business, you probably get regular annoying emails from questionable companies claiming to provide search engine optimisation services. A common claim these chancers make is that they can get you on the “first page of Google”. In truth, they probably can, but the question is – what search term will it be for?

For example, I could (more…)

Posted by John Murray
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