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    SEO:

    What is Google’s SMITH algorithm?

    Posted on January 15, 2021

    About 10 years ago, Google went through a phase of naming its algorithm updates after animals. You might remember the Panda, Penguin and (more…)

    Posted by John Murray

    Google launched subtopics last year without announcement

    Posted on January 13, 2021

    Google launched subtopics last year without announcement

    Last weekend, Google’s Danny Sullivan confirmed a ranking change had taken place in Google mid-November that was never officially announced.

    The change in question is the subtopics ranking feature. Back in October, Google touched upon subtopics during its Search On event and indicated its plans to roll out the feature, although it did not provide a specific date. The search giant said:

    “We’ve applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad.”

    Google gave the example of someone making a search for “home exercise equipment”. With the new feature, the search engine is now able to understand several relevant subtopics, like “budget equipment” or “small space ideas”, and provide the searcher with a wider variety of content.

    Sullivan also confirmed on Twitter that subtopics have no impact on the appearance of search results – they only “broaden the diversity of content”.

    From a user perspective, this change is one of many Google has been implementing over the past few months to enhance user experience, with subtopics helping out users by providing them with a wider range of relevant content.

    From a search engine optimisation (SEO) perspective, however, seeing as subtopics doesn’t change the look of Search and Google didn’t see fit to officially announce its rollout at the time of its launch, it isn’t a major change in the grand scheme of things. However, this change could explain any changes to rankings seen around the middle of November, and when making use of SEO, it’s advisable to keep up to date on all the latest changes to Google in order to implement an effective strategy.

    Here at Engage Web, we keep a sharp eye on all changes to Google Search that could have an impact on our clients’ rankings. If you’re interested in investing in an SEO strategy and boosting your online presence, give our team a call today.

    Posted by Emily Jones

    Six features your “About Us” page should have

    Posted on January 4, 2021

    With your website acting as the front window of your business, you need to ensure that the right messaging and branding comes across to its visitors. First impressions count, especially as (more…)

    Posted by Andrew Waterhouse

    Google Search rolls out impressive update

    Posted on December 22, 2020

    In what has been called it’s “biggest upgrade in years”, Google Search is currently testing out a new user interface (UI) update that (more…)

    Posted by Emily Jones

    What did the UK Google in 2020?

    Posted on December 21, 2020

    Google has published its Year in Search 2020 report, giving an insight into what some of the world’s biggest countries searched for during (more…)

    Posted by John Murray

    Seven essential features your homepage should have

    Posted on December 4, 2020

    A homepage is all about first impressions. It’s the page of your website that needs to connect the dots and provide users with a simple, effective way to understand your brand and product. Here are a few essential features that every homepage needs to (more…)

    Posted by Andrew Waterhouse

    What’s Google’s new Small Business Advisors programme all about?

    Posted on November 20, 2020

    Search giant Google has recently announced the beta launch of a new programme for small businesses, with the aim of helping them improve their marketing on Google. (more…)

    Posted by Emily Jones

    Don’t let bad guys hijack your Google My Business listing

    Posted on November 18, 2020

    Several websites specialising in search engine optimisation (SEO) advice have noted an increase in unethical use of Google My Business (GMB) listings, including underhand tactics being used to access and change details of (more…)

    Posted by John Murray
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