The new rules of web copy and writing for the third audience
April 2, 2026
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In today’s digital landscape, writing web copy isn’t just about crafting words that sound good. It’s about ensuring that your content is understood by
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What is the difference between branded and non-branded queries?
March 26, 2026
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When users search for products or services on Google, they don’t always
The future of local discovery, and how Google Maps is getting smarter
March 24, 2026
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Google’s been changing how search works for a while, but it’s now starting to creep into Maps as well.
How AI search is rewriting how customers find your brand
March 23, 2026
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Search is changing faster than most businesses realise. What used to be a journey of multiple clicks, comparisons and decisions is now
What is last-click attribution?
March 19, 2026
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Last-click attribution is a way of measuring where a conversion came from.
Google receives patent for AI-generated landing pages
March 6, 2026
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Google has been granted a new patent, suggesting a possible future in which users clicking a search result may no longer
How to rank in Google’s Map Pack
March 3, 2026
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If you’ve ever made a search for a local service on Google, such as a plumber or a hairdresser, the likelihood is
Should you target low or no search volume keywords?
February 27, 2026
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As a business owner, you might assume that plenty of people are searching online for the products or services you offer. If what you offer
How YouTube’s importance has soared in the age of AI overviews
February 25, 2026
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The way people search for answers online has changed dramatically. As Google and other AI platforms increasingly rely on
