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SEO:

What are keywords and why do you need them?

Posted on May 26, 2021

For many people entering the marketing world, search engine optimisation (SEO) can seem very confusing and overwhelming, but it can actually be very simple. SEO allows your content to be more visible to your particular target audience through using specific keywords that your audience would be (more…)

Posted by Lucy Cornelissen

Core Web Vitals? Not just yet, says Google

Posted on April 27, 2021

Earlier this year, we wrote a series of blogs about Google Core Web Vitals and its three main components – Cumulative Layout Shift (CLS), Largest Contentful Paint (LCP) and First Input Delay (FID) – with a nagging reminder in each that Google intends to make these metrics part of its ranking algorithm in (more…)

Posted by John Murray

Facebook releases new ways to earn money with video

Posted on March 22, 2021

Facebook is introducing new updates to help those who create video content earn more money through the (more…)

Posted by Emily Jones

Brave Search: Could this new search engine take on Google?

Posted on March 8, 2021

Brave, a browser maker, has recently purchased a search engine that prioritises users’ privacy, and it’s hoping this focus will distinguish it and (more…)

Posted by Emily Jones

Is Google getting rid of featured snippets?

Posted on March 1, 2021

As of around February 18, data suggests that featured snippets appear to be showing less frequently in Google’s search results. (more…)

Posted by Emily Jones

How do you connect online with people who don’t use the internet?

Posted on February 22, 2021

In these times, when a lot of us would have no idea what to do with ourselves without the web, it may surprise you to read that more than one in seven (15%) of people in the UK are classed as (more…)

Posted by John Murray

Google rolls out passage ranking for US English searches

Posted on February 16, 2021

Back in October last year, I wrote about a series of AI-based improvements Google was planning to launch, including a new feature called ‘passage ranking’. Now, Google has confirmed that this (more…)

Posted by Emily Jones

What does Weetabix’s controversial tweet show us?

Posted on February 11, 2021

On Tuesday night, a tweet by the cereal brand Weetabix went viral for its odd pairing of the famous wheat biscuits and Heinz baked beans. This has sparked, to date, nearly (more…)

Posted by Emily Jones
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