Many social media creators have been surprised by statements from Instagram revealing that the platform is intentionally lowering the quality of less popular and older
The rise of social media and multimodal entertainment has had a major effect on the content we see on our devices and the platforms we
Implementing video into your search engine optimisation (SEO) campaign is often overlooked; however, it can be one of the most effective strategies to have in
For many firms, the concept of video marketing can feel like an obstacle best avoided. Potentially involving unfamiliar techniques and equipment, as well as personal
Video is booming at the moment, but to best understand its potential, you should first make sure you understand how your audience consumes media. Once
Google has announced that it is currently experimenting with different ways for short-form videos to show within search results more often.
December 2021 statistics show that Google-owned YouTube is the second most visited site on the internet, behind Google.com itself. What’s more, the average user spends
Video is a great medium for companies to showcase their brands. Whether it be for revealing the latest products or to provide an introduction to
The internet is rife with articles about disastrous advertising and marketing campaigns. These tend to focus on cases like Hoover’s horrific miscalculations when offering free
