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Why video marketing is a worthy investment for any business Background
Why video marketing is a worthy investment for any business

Why video marketing is a worthy investment for any business

Why video marketing is a worthy investment for any business

Why video marketing is a worthy investment for any business

The rise of social media and multimodal entertainment has had a major effect on the content we see on our devices and the platforms we view it on.

As this has changed, marketing has been forced to change too. The techniques that were once most effective at grabbing audience attention don’t always work as well as they once did, and new ways of spending a marketing budget have become necessary.

That’s why video marketing has become one of the most prevalent and profitable approaches.

Video marketing, as you can probably figure out, is using video content to advertise your company’s products or services. But why is it such a good investment?

It’s versatile

In a bygone era of marketing, video advertising would only be available via media such TV and electronic billboards, and even then you’d be forced to remember the ad itself by the time you’re in a position to invest in the product being shown.

Now with smartphones, we’re surrounded by ads across various devices and almost every single app. Video has become a major element of social media apps like Facebook and Instagram, and is an integral feature for YouTube and TikTok; all four of these platforms provide plenty of opportunity for video marketing.

It’s digestible

It’s widely claimed by many who speak out against the benefits of apps like TikTok and Facebook that the human attention span isn’t quite what it once was.

In 2021, a Microsoft study revealed that ads that hold attention for over 2.5 seconds have a 50% higher rate of increase in sales.

When done right, video marketing is the perfect method for retaining an audience’s attention. It’s crucial to entertain, engage and give viewers a genuine reason to keep watching; naturally, the first 2-3 seconds are the most important. Brands that can use video effectively like this will have the best success.

According to Forbes, 97% of marketers find that video marketing helps audiences to understand their products better.

At Engage Web, we’re always on the lookout for the best ways to aid our clients in maximising the results of their marketing efforts, whether it’s through great content or engaging social media campaigns. To discover how we can help, just get in touch through our website today.

Luke Meredith

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