Video is booming at the moment, but to best understand its potential, you should first make sure you understand how your audience consumes media.
Once you’ve done the groundwork, here are some reasons why video is worth exploring:
1. Great return-on-investment (ROI)
Video can be recorded by professionals or on a shoestring through your mobile phone. In either case, the ROI can be substantial, and as you’d expect, the more you invest into it, the better your results are likely to be.
2. Social platforms are set up for video
The TikTok boom is evidence of this, but Twitter, Facebook and Instagram are all well suited to video too, and indeed studies show that video posts tend to get the most engagement. All the aforementioned platforms have come up with new ways of sharing bite-sized videos too, known as ‘stories’ or ‘shorts’.
3. Can be shared globally
At one time, you needed a Hollywood cast and top-of-the-range studio equipment to have your content seen all over the world. Now, it’s just a case of finding the right formula, with a retweet or like from the right account potentially being the gateway to millions of views worldwide.
4. Builds trust
There’s no better way to portray trust and authenticity online than with moving images of you and your business. Video offers a chance for the audience to see who you are, what you value and what you hope to achieve, all while being a platform for you to show off your products and services.
5. Its time is now!
The stats about video marketing in 2022 speak for themselves. A whopping 86% of video marketers say it has led to their websites receiving more traffic, and more than nine out of ten (91%) say they’ve seen positive ROI when using video on social media.
If you’re interested in experiencing the power of marketing, just give the team here at Engage Web a call or fill in our contact form.
- Five ways video can help your business - August 30, 2022
