According to a recent report collated by managed cloud firm Rackspace and digital commerce consultancy Salmon, a large number of businesses do not possess the required level of expertise to successfully execute a digital strategy.
Furthermore, 19% of businesses who took part in the survey had no digital strategy in place at all. The survey conducted research into 150 UK-based companies within the retail sector, B2B firms and CPG industries.
Of the 81% that stated they had a carefully defined strategy in place, only 11% could be considered a digital expert, with the majority (57%) being hindered by not having a strong enough strategy in place or not having the ability to correctly execute the plan.
The report also analysed the problems and challenges these businesses faced when looking at a digital strategy. The main reason highlighted by almost half of the businesses (49%), was a lack of funds being allocated to executing their digital strategy. (more…)