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New research released by Yell shows the importance of having an online presence, along with the value of having a website that’s up to date, fast (more…)
Posted by Emily Jones
Researchers at the University of Lancaster and Cambridge University Press have released a list of 15 words that have soared in conversational usage since the 1990s, and unsurprisingly the digital world appears to have had a huge hand in shaping the way we talk.
Of the 15 words mentioned, 11 are related to the internet and modern technology, suggesting that even when we’re not (more…)
Posted by John Murray
As an editor and an all-round word nerd, I find myself constantly tuned in to developments in the English language and the new words people are coining. The digital age moves so quickly that new words are entering our vocabulary like never before.
What’s more, a particular style of word seems to be burgeoning. It’s a style that takes (more…)
Posted by John Murray
According to a recent report collated by managed cloud firm Rackspace and digital commerce consultancy Salmon, a large number of businesses do not possess the required level of expertise to successfully execute a digital strategy.
Furthermore, 19% of businesses who took part in the survey had no digital strategy in place at all. The survey conducted research into 150 UK-based companies within the retail sector, B2B firms and CPG industries.
Of the 81% that stated they had a carefully defined strategy in place, only 11% could be considered a digital expert, with the majority (57%) being hindered by not having a strong enough strategy in place or not having the ability to correctly execute the plan.
The report also analysed the problems and challenges these businesses faced when looking at a digital strategy. The main reason highlighted by almost half of the businesses (49%), was a lack of funds being allocated to executing their digital strategy. (more…)
Posted by Alan Littler
Researchers from Liverpool have revealed to online news providers that they have created a virus capable of spreading through Wi-Fi connections, comparing it to the (more…)
Posted by Alan Littler
According to research conducted by Experian Marketing Services, more people spend time on social media sites than any other activity when browsing. Users of a desktop PC or laptop are more likely to be visiting social networking sites, although users of mobile devices spend more time emailing. The study was based on (more…)
Posted by Carl Hopkinson
A report produced by Econsultancy and SoDA revealed that 39 per cent of companies which were surveyed will spend more on digital methods of internet marketing in 2013 than on traditional marketing methods. Strategies will make increasing use of (more…)
Posted by Carl Hopkinson
In a recent survey compiled by Mavenlink, 66 per cent of marketers have reportedly seen their budgets for search engine optimisation increase.
With creating (more…)
Posted by Carl Hopkinson
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