Sticky Tools:

What should I write about?

Posted on December 24, 2008

The internet allows companies to interact with their customers in ways we never before thought possible.  That means video, images, articles delivered through RSS feeds or email, interactive or informative tools on your website and a whole host of other methods.  Regular content is (more…)

Posted by Cheryl Mathews

What Is SEO?

Posted on August 24, 2008

Often when telling people what I do, they then ask for an explanation of what SEO is.  Admittedly, since SEO has become more and more mainstream, this doesn’t happen as much.  However, I still struggle with explaining what SEO is, as in my opinion it covers a lot of stuff.   Search engine optimisation isn’t just getting keywords ranked highly, or getting the site indexed by the search engines, there are a lot of other parts to SEO as well.  For example:

  • Link building
  • Site architecture and coding
  • Content creation
  • Competitor analysis
  • Research and testing
  • Keyword analysis
  • Use of universal search

These are just a few that I pulled off the top of my head.  SEO has to take into account all of these things and more.  Sure you can concentrate on some parts more than others, but they all need to be looked at to some degree – your competitors will be!

You should not plan for SEO until you know what it is you want to achieve with your site.  Do you want to increase sales?  Leads?  Increase brand awareness?  Beat a competitor to rank number one for a keyword (this has been asked before!)? SEO can help with all these goals, but it is important to have a goal, so that the SEO that you do have can be tailored to achieve it.  There is no one size fits all SEO, all websites are unique and can have differing goals, so any SEO carried out must take all of this into account.

Posted by Carl Hopkinson

Web Tool Ideas

Posted on August 6, 2008

Coming up with ideas for web tools can be as diffcult or as easy as you want it to be.  You can have very simple tools that provide a basic feature – for example a tool that can calculate mortgage repayments, or one that finds the nearest driving test center when you type in a post code.  Or you can go for more complex tools – a tool that helps to plan a journey, or one that gives you recommendations on what books to buy based on what books you already own.

Simple or difficult, web tools must have all one thing in common – simple input, detailed output.  The user must do the minimum amount of work and yet get a lot of information back from the tool.

Posted by Carl Hopkinson

What are your favourite type of web tools?

Posted on July 23, 2008

I was thinking of designing a tool for a client yesterday.  Whilst I was doing this, I asked myself the question – What are my favourite web tools that I have come across whilst browsing?

Some came to mind:

  • eBay
  • web colour picker
  • Google keyword tool
  • salary checker tool

I was then trying to piece together what made them ‘good’ for me.  eBay is a huge tool of course, but the others are simple in essence, although there is plenty of data behind the Google keyword tool. (more…)

Posted by Matt Jones

Images can be sticky content too

Posted on June 30, 2008

We recently created a tube map image for one of our clients that did exactly what we wanted it to – cause a stir.

The image represented the industry as a whole and depicted the various parts of the industry by tube lines that interlinked at particular points.  Great image it was too.

So, even though there was no interactivity within the image, because of (more…)

Posted by Matt Jones

Using tools as sales aids

Posted on June 17, 2008

Even now, when I speak to clients and potential clients about web tools, some still see them as a novelty.

This is perhaps because they have spent time on other sites messing about with web tools and not really gone that much farther after using them.

Well, firstly, they spent more time on those sites than they normally would have – this is a major plus for sites as readers of our blog will know by now. However, as is the case with a lot of tools out there, they are great to use but then do not lead the user down a path to a sale or introduction of the site’s key services. (more…)

Posted by Matt Jones

Want stickiness but have zero budget?

Posted on June 8, 2008

OK, you love the ideas and products that Stuck On has to offer, but you are a poor student with a site or you are running an info site that is strictly non-profit.

What sticky content can you add to your site that will at least help you on the way to greatness – so that you can eventually afford to use Stuck On to build you sticky goodness 🙂

Here is a list of ideas that may be useful. Some are tools, some are not, but they are all along the same lines.  I have sourced the list from other sites after seeing what kind of tools are freely available elsewhere. (more…)

Posted by Matt Jones

Its all about the web tools

Posted on June 2, 2008

At first, when talking about web tools, as a website owner, you may think, ‘It would be nice, but I don’t have the time or money to get a web tool’.

Now, if we turned the argument around and asked you to name some of the biggest sites on the web, you may come back with eBay, Amazon, Wikipedia, Yahoo, Google and some others depending on your background.

Now, let’s look at those sites individually: (more…)

Posted by Matt Jones
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