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Microsoft:

Microsoft releases new multimedia ads

Posted on July 13, 2021

Tech giant Microsoft has launched a new type of ad – multimedia ads.

This new format is (more…)

Posted by Emily Jones

Microsoft expands advertising platform

Posted on April 23, 2021

Tech giant Microsoft’s advertising platform, the Microsoft Audience Network, has announced several new features to benefit advertisers, along with its expansion into more countries.

Ability to import Facebook Ad campaigns

Similarly to the import feature available on Google Ads, Microsoft has confirmed that advertisers will be able to import their ad campaigns from Facebook. When launched (it’s currently undergoing beta testing), people will be able to import their campaigns that use a single-image format. To begin with, video ads and those using carousels won’t be supported.

While scheduling, demographics and locations will all be imported over into Microsoft Advertising, but people won’t be able to target their ads using interests or behaviours as they can do on Facebook. Instead, they will have the option of directing ads at their desired audiences using LinkedIn profile, in-market and affinity targeting, along with retargeting.

What’s the import process?

The process of importing Facebook Ad campaigns into the Microsoft Audience Network will work in a similar way to the importing process of Google Ads. Advertisers will have the option to choose Facebook from the import functionality and will then have to sign into their Facebook account.

Before the import takes place, advertisers will be able to update settings like budgets, bids and targeting. They can they choose to either conduct a single import or set up an import schedule. Per account, a total of 10,000 ad groups and campaigns can be imported from Facebook.

New video ad capabilities

Along with the Facebook importation feature, people will also be able to run video ads with Microsoft Advertising. These can be uploaded straight to the Microsoft platform and can be run on all sites on the Microsoft Audience Network, on both mobile and desktop devices.

The video ads can be no more than 120 seconds long, and all standard formats, such as MOV and MP4, will be accepted. Advertisers will also have the option to add new metrics to their reports to measure the ads’ performance, such as video views, video completion rate and average watch time per impression.

At present, video ads are undergoing pilot testing in the US, but Microsoft is set to open up beta testing soon.

Expansion of the Microsoft Audience Network

Currently, the network for advertising with Microsoft is only available in the UK and US, However, it’s been announced that it will soon be expanding into Australia, Canada and New Zealand, with testing also being conducted in Germany and France.

The expansion and new capabilities of Microsoft Advertising suggests that the tech giant is trying to entice more advertisers to use the network and establish itself among the likes of Google and Facebook as an online advertising powerhouse. If you’d like to have a chat about using online advertising for your business, talk to our team at Engage Web.

Posted by Emily Jones

Why is Microsoft Word turning URLs into title tags?

Posted on December 17, 2020

Last week, I discussed a change to the Microsoft Word spellcheck that we didn’t like at Engage Web, and how you can get rid of it. In this latest of what’s likely to become an ongoing series of blogs about annoying Microsoft changes and how to reverse them, we’re going to look at a (more…)

Posted by John Murray

How to revert to classic spellcheck on Word

Posted on December 11, 2020

On Tuesday morning this week, the Engage Web team recoiled in horror at a change made to one of Microsoft Word’s longstanding functions. Particularly annoying for the Editing Team, it threatened to change a straightforward process into a (more…)

Posted by John Murray

Microsoft Edge releases money-saving feature

Posted on November 10, 2020

Tech giant Microsoft has recently unveiled a new feature that will help online shoppers using its Edge browser save money.

Ahead of the notorious (more…)

Posted by Emily Jones

What to do if you keep making the same typo

Posted on April 23, 2020

Do you have a certain word or phrase that you always mistype? It’s easy enough to go back and correct it of course, but it’s still annoying, isn’t it? You’d rather not get that red squiggly line from Microsoft Word to immediately point out to you that you’ve gone and done it again.

Personally, I always mistype (more…)

Posted by John Murray

US trust in social falls, but tech companies remain favourable

Posted on March 5, 2020

According to a study conducted by The Verge, the public is becoming increasingly sceptical of social media sites but are still reliant on their services. However, they still look favourably at tech companies such as (more…)

Posted by Alan Littler

NewsGuard reverses decision on Mail Online credibility

Posted on February 4, 2019

A couple of weeks ago, Microsoft Edge’s new news credibility plug-in NewsGuard upset the applecart somewhat by awarding the Mail Online a poor rating for its credibility and transparency. Following a complaint by The Mail though, it now appears to have had a rethink.

The Mail Online website, which is the digital arm of the UK’s (more…)

Posted by John Murray
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