Google rankings – buy them, or earn them?

Posted on July 6, 2017

The news of Google’s huge fine for giving search ranking preference to its own services is a reminder that all sites are at the search engine giant’s mercy, but does it mean to spend time on SEO is to fight a losing battle?

The news has helped a (more…)

Posted by John Murray

New scam targeting Facebook page owners

Posted on December 6, 2016

At Engage Web we run many social media campaigns for clients. Most of these campaigns take place on Twitter and Facebook, and involve both organic and sponsored posts. When we manage a client’s social media, however, we don’t just stick to posting, tweeting or interacting with customers and clients, we also ‘look after’ the (more…)

Posted by Darren Jamieson

How to schedule Twitter without using software

Posted on November 3, 2016

Are you a big user of Twitter for business? Would you like to be able to schedule tweets to go live during the evenings, weekends or when you’re on holiday? Most people do this with software such as TweetDeck or Hootsuite and, while they’re both great tools, they can take a bit of getting used to and you have to pay for the best features on Hootsuite.

Did you know you can schedule tweets just by using Twitter, without paying for any software?

The feature is pretty well hidden, but works in much the same way as (more…)

Posted by Darren Jamieson

Google Penguin update: have you been affected?

Posted on October 6, 2016

Google has just shouted ‘jump’ and the online marketing community has once again cried out in one voice ‘how high?’

This September saw the latest, and reportedly the last, announced update to Google Penguin. Historically these updates have caused widespread panic among digital marketing companies, but this time the mood seems much more relaxed. Let’s look at what this update actually (more…)

Posted by Darren Jamieson

NEW: Add Facebook and Twitter ‘message us’ buttons to your website

Posted on September 8, 2016

Whether or not you’re an avid user of social media websites Facebook and Twitter for business, you can’t deny their influence. Whether it’s for making new contacts, interacting with existing customers or drumming up leads, social media is a growing platform for business.

But where does this leave the humble website? Is a website now a relic of a bygone age, something that should be consigned to the annuls of history?

While it’s true that some businesses operate almost exclusively via social media, using Facebook Pages instead of a website, we shouldn’t be ready to read the last rites to websites just yet. Even though Facebook would have you (more…)

Posted by Darren Jamieson

Why you need to be using Facebook Instant Articles

Posted on July 7, 2016

If you’ve never heard of Facebook Instant Articles before, don’t worry, it’s a new feature of Facebook that still has some bugs. It has some huge benefits though, and will gradually become something any website that uses content as a marketing strategy needs to be using. Let’s look at what it is, how it works and why you should be using it.

What is Facebook Instant Articles?

It’s a new way for Facebook to serve your content to people via their mobile phone. Whenever a link to one of your articles, or blogs, is shared via Facebook instead of it linking to your website, the content is served up on (more…)

Posted by Darren Jamieson

How to get the most for your business using a Facebook Group

Posted on June 7, 2016

Like many businesses, you’ve probably started a Facebook page to promote your service, but is it really the best use of Facebook for business? It certainly used to be, but it’s changed. In this month’s newsletter, we’ll tell you how to promote your Facebook page using a group, and a sneaky tip to promote that group in a way Facebook won’t tell you.

The organic reach of Facebook pages used to be really good. Whenever you posted something on your page, your page’s fans (as they were called back then then) would see it in their Facebook timelines and they could interact with it. Once they did interact with it, such as like, share or comment, their friends would see it. They too could interact with your post, and like your page.

The essence of social marketing! Increasing your page’s likes was very easy, and rapid.

Facebook didn’t like all this ‘free marketing’ businesses were getting however. It had nigh on a billion members and it thought it was high time it started making money from them. To do this it needed to (more…)

Posted by Darren Jamieson

The five Ws of effective social media management

Posted on May 10, 2016

When trying to find a solution to a problem, a common approach is to use the five words that most questions begin with – who, what, where, when and why. Commonly known as the ‘five Ws’, we can apply the five Ws to almost any situation to increase our understanding and awareness of what we’re doing and why we’re doing it. Even something as simple as having breakfast can be run through the five Ws process, and may help you realise how many decisions you make subconsciously:

  1. Who did you have breakfast with? – Your partner? The dog? On your own?
  2. What did you have for breakfast? – Cornflakes? Bacon butty? Sausage roll from Greggs?
  3. Where did you have breakfast? – In bed? At home? On the train to work?
  4. When did you have breakfast? – The crack of dawn? Just before leaving for work? At noon?
  5. Why did you have breakfast? – To stop you being hungry? To use up the last of the Rice Krispies? Because it’s routine?

The answers to these very mundane questions can reveal a lot about how a person behaves in a morning, and how they could change (more…)

Posted by John Murray
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