What is “borderline” content on YouTube?

Posted on September 24, 2021

This month, YouTube published a blog giving some insight into how video recommendations work, and why users might sometimes see videos that are (more…)

Posted by John Murray

YouTube claims top spot for consumers’ in-app spending

Posted on April 6, 2021

New data has revealed that in Q1 2021, YouTube was the number one app for consumer in-app spending. (more…)

Posted by Emily Jones

Don’t miss out on YouTube’s growing marketing potential

Posted on October 14, 2020

Ben McOwen Wilson, Managing Director of YouTube in the UK and Ireland, has stirred up some debate by claiming that the video site is now more reflective of Britain as a society than its major TV broadcasters are, but how far are we from a point where YouTube is the go-to media source for (more…)

Posted by John Murray

Google announces release of ‘YouTube Shorts’

Posted on September 15, 2020

Search giant Google has begun rolling out a new short-form video feature on its YouTube platform, called YouTube Shorts.

The news was (more…)

Posted by Emily Jones

Make your first video ads with YouTube’s latest tool

Posted on April 15, 2020

A new beta tool from YouTube has been set up to introduce small businesses to video advertising.

YouTube Video Builder was (more…)

Posted by John Murray

How can I stop YouTube showing my competitors’ videos after mine?

Posted on March 24, 2020

It’s a typical annoyance of the infinite content loop served up by social media platforms. You go to the trouble of creating a company video, edit it tightly, find the perfect voiceover, then upload it on YouTube.

Then, what does YouTube do as soon as the video has finished? It directs the viewer straight to (more…)

Posted by John Murray

YouTube content creators must identify videos specifically made for children

Posted on November 22, 2019

Those creating content for video sharing platform YouTube that is designed specifically for youngsters must now highlight that their content is designed for this audience.

This change has come into effect after YouTube was fined $170m (approximately £131m) by the FTC (Federal Trade Commission) in the USA for child safety violations in terms of collecting data from children and targeting ads at them earlier this year. This is the largest fine recorded for failing to comply with the COPPA (Children’s Online Privacy Protection Act), but represents just 1% of YouTube’s annual income.

YouTube first announced these changes in a blog post in September, stating that it wanted to become more responsible when it comes to children and privacy in the wake of this dispute, and that it would begin to enforce its updated policies within four months. This means that no data will be collected from videos targeting children. This will include content about toys and games, children’s characters and themes.

An email was sent to creators towards the end of last week stating that YouTubers are now required to tell the platform whether or not the content they create is made for children, in order for them to comply with the COPPA.

Creators are able to change their audience settings from the YouTube Studio, which will see them state how much of the content they make is designed for children, whether that is a specific video, or the whole channel. They will be able to choose from three settings – ‘No kids content’, ‘a mixture of content’ or ‘a lot of content’ that is directed at children. Regardless of whether the user is a child or not, YouTube will treat anyone watching these videos as though they were a child, limiting data collection.

Users will no longer be able to comment on these videos, nor will they receive notifications from content aimed at children. YouTube will also halt targeted ads on this type of content.

YouTube has stated that it intends to use machine learning systems to help it find content that is made specifically for children. It has also said that it will remove any misleading videos from the platform that trick families and children into watching adult content.

The audience settings have been introduced as part of YouTube’s settlement with the FTC as part of its non-compliance, but the change will also apply to every creator registered to the platform. YouTube acknowledged that it wouldn’t be easy for some creators to adjust and that it may take some getting used to.

Posted by Alan Littler

How YouTube can get your kids to eat their dinner

Posted on October 15, 2019

A lot of parents complain that their children are ‘fussy eaters’, and it’s a problem I can relate to. However, there are steps parents can take to make mealtimes more appealing and turn a particular food item into something more than an unwelcome addition to their plate.

A programme shown regularly on the Tiny Pop TV channel called (more…)

Posted by John Murray
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