Romano Aluminium

Romano Aluminum, our latest American client, came to us recently for a new website. Serving southwest Florida with their exceptional aluminium services, their tagline is “One Call Does It All!” – and, given the hundreds of positive reviews they’ve accumulated on Google and beyond, we think this motto describes their services perfectly.

Those in the Lee County locale and beyond in search of any aspect of aluminium fabrication need look no further. Whether it’s pool enclosures, pre- or post-hurricane inspections or railings, Romano Aluminum has over 40 years’ experience in providing the Lee County area with their first-class trade.

The design of the website we created for them was based on the company’s fresh branding, with the primary and secondary colours (sorry, colors) matching the hues of the American flag.

The company had a television advertisement running at the time, so we set up a staging site very quickly for them, with a visual style that was designed to match that of the advert. We then carried this over to the final build, while incorporating interesting shape dividers, animations and hover effects. We also included a video background showcasing some of the projects the company has worked on.

After looking at the local competition, we found that most companies lack a clear visual style – so, we wanted to ensure that the company was instantly recognisable to its visitors, particularly having established a television presence by that point. This familiarity formed a large part of the design, as we aimed to evoke this by leveraging the TV ad, as well as the logo, into the design itself.

When it comes to the font, we selected one that’s both easy to read and scan quickly for information, keeping a smooth user experience in mind. This is especially important as some of the pages, such as the FAQs (frequently asked questions) page, features a lot of text – all written by our in-house content team.

To ensure the website is as equally user friendly to Romano Aluminum themselves, we have ensured that the star-spangled Google reviews are easy to add, and that they display on a user-friendly slider so people can scroll through the latest ones.

We have also added a gallery page that displays the latest projects, with full-screen, high-quality images detailing to visitors the work the company does.

O say, if you want to see Romano Aluminum’s brand new website, why not click above and check it out?