Engage Web Carl Hopkinson, Author at Engage Web

How image compression can speed up or slow down your site

Posted on September 22, 2020

Uploading images to websites may sound simple, but don’t underestimate the opportunity to be had if technology is leveraged to optimise your website. (more…)

Posted by Carl Hopkinson

Five essential plugins for any website

Posted on September 21, 2020

There are over 55,000 free plugins available from the WordPress Plugins directory, and countless premium tools too. For a person new to the content management system, it can be (more…)

Posted by Carl Hopkinson

What are the nuts and bolts of digital marketing?

Posted on September 10, 2020

The term “digital marketing” itself is fairly self-explanatory. It’s using the internet, or more accurately, the web pages that make up the internet, in order to (more…)

Posted by Carl Hopkinson

What is Google RankBrain and how do you use it?

Posted on September 9, 2020

Google recently announced the release of a brand new factor to its web ranking algorithm, known as RankBrain. Think of this as similar to an artificial intelligence (AI) whose (more…)

Posted by Carl Hopkinson

Three dos (and three don’ts) of writing great content

Posted on September 4, 2020

Writing content for your website can take up a lot of time, and there’s nothing worse than to realise you’ve spent that time creating something you’re (more…)

Posted by Carl Hopkinson

How the headline influences content sharing

Posted on June 20, 2017

One of the main goals of content marketing is to have your blog posts, news and articles shared. According to Garrett Moon, founder of CoSchedule, only 11% of content is shared more than 100 times.

The headline is one of reasons that people share content. Moon has analysed over one million headlines to discover phrases and factors within headlines that make them (more…)

Posted by Carl Hopkinson

Is short or long content better?

Posted on June 14, 2017

There is a debate amongst content creators about whether it is better to write short or long content. There is no definitive definition of long content, but many say that content with 1000+ words meets this description.

Short and sweet

The arguments for short content is that many readers have a short attention span and do not (more…)

Posted by Carl Hopkinson

Should your website contain provocative web content?

Posted on June 9, 2017

A large proportion of visitors often leave a web page in less than 10 seconds. In order for them to stay longer, you need content to grab and hold their attention. One way to do this is to use provocative content.

There is an art to provocative content. If you get it wrong, then your content could be viewed as (more…)

Posted by Carl Hopkinson
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