

What are the nuts and bolts of digital marketing?
The term “digital marketing” itself is fairly self-explanatory. It’s using the internet, or more accurately, the web pages that make up the internet, in order to
The term “digital marketing” itself is fairly self-explanatory. It’s using the internet, or more accurately, the web pages that make up the internet, in order to
Google recently announced the release of a brand new factor to its web ranking algorithm, known as RankBrain. Think of this as similar to an artificial intelligence (AI) whose
Writing content for your website can take up a lot of time, and there’s nothing worse than to realise you’ve spent that time creating something you’re
One of the main goals of content marketing is to have your blog posts, news and articles shared. According to Garrett Moon, founder of CoSchedule, only 11% of content is
There is a debate amongst content creators about whether it is better to write short or long content. There is no definitive definition of long content, but many say that
A large proportion of visitors often leave a web page in less than 10 seconds. In order for them to stay longer, you need content to grab and hold their
There are websites that look stunning but attract few visitors because the quality of their content is poor. Content is king There is a well-known saying that “content is king”
The cost of a website can vary enormously, from nothing to several hundred thousand pounds (and sometimes even more). How does a business decide on how much to pay? A
Many parents are understandably wary of allowing their children to have their own social media accounts. In fact major social networks like Twitter, Facebook, Instagram and Pinterest all set their
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