Engage Web Carl Hopkinson, Author at Engage Web

How the headline influences content sharing

Posted on June 20, 2017

One of the main goals of content marketing is to have your blog posts, news and articles shared. According to Garrett Moon, founder of CoSchedule, only 11% of content is shared more than 100 times.

The headline is one of reasons that people share content. Moon has analysed over one million headlines to discover phrases and factors within headlines that make them (more…)

Posted by Carl Hopkinson

Is short or long content better?

Posted on June 14, 2017

There is a debate amongst content creators about whether it is better to write short or long content. There is no definitive definition of long content, but many say that content with 1000+ words meets this description.

Short and sweet

The arguments for short content is that many readers have a short attention span and do not (more…)

Posted by Carl Hopkinson

Should your website contain provocative web content?

Posted on June 9, 2017

A large proportion of visitors often leave a web page in less than 10 seconds. In order for them to stay longer, you need content to grab and hold their attention. One way to do this is to use provocative content.

There is an art to provocative content. If you get it wrong, then your content could be viewed as (more…)

Posted by Carl Hopkinson

Is web content more important than design?

Posted on June 6, 2017

There are websites that look stunning but attract few visitors because the quality of their content is poor.

Content is king

There is a well-known saying that “content is king” and there is a lot of truth in this. Yes, visitors are attracted by great looking websites and appreciate a good user interface, but this is not (more…)

Posted by Carl Hopkinson

How much should you pay for a website?

Posted on August 24, 2016

The cost of a website can vary enormously, from nothing to several hundred thousand pounds (and sometimes even more). How does a business decide on how much to pay?

A recent news report in the United States claimed that presidential candidate Donald Trump paid a web design and marketing company $8.4 million for their services. The Trump campaign said that a major part of this payment was to increase online fund raising.

The phrase ‘fool and his money’ springs to mind. Fortunately for British businesses, most web developers will (more…)

Posted by Carl Hopkinson

Twitter purchases social data company Gnip

Posted on April 17, 2014

Networking site Twitter has recently announced that it has finalised a deal to acquire social data firm Gnip for an undisclosed fee.

Colorado-based Gnip works closely with the (more…)

Posted by Carl Hopkinson

Amazon to launch a 3D smartphone

Posted on April 15, 2014

Web giant Amazon is set to reveal plans to launch a 3D smartphone this summer that will not require special (more…)

Posted by Carl Hopkinson

Nissan asks fans to make Versa Note videos on Instagram and Vine

Posted on July 16, 2013

A competition has been launched by automaker Nissan asking for fans to submit videos made via Instagram and Vine to feature in its next big TV advert.

To make a submission, users simply have to (more…)

Posted by Carl Hopkinson
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