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    Engage Web Carl Hopkinson, Author at Engage Web

    What are the nuts and bolts of digital marketing?

    Posted on September 10, 2020

    The term “digital marketing” itself is fairly self-explanatory. It’s using the internet, or more accurately, the web pages that make up the internet, in order to (more…)

    Posted by Carl Hopkinson

    What is Google RankBrain and how do you use it?

    Posted on September 9, 2020

    Google recently announced the release of a brand new factor to its web ranking algorithm, known as RankBrain. Think of this as similar to an artificial intelligence (AI) whose (more…)

    Posted by Carl Hopkinson

    Three dos (and three don’ts) of writing great content

    Posted on September 4, 2020

    Writing content for your website can take up a lot of time, and there’s nothing worse than to realise you’ve spent that time creating something you’re (more…)

    Posted by Carl Hopkinson

    How the headline influences content sharing

    Posted on June 20, 2017

    One of the main goals of content marketing is to have your blog posts, news and articles shared. According to Garrett Moon, founder of CoSchedule, only 11% of content is shared more than 100 times.

    The headline is one of reasons that people share content. Moon has analysed over one million headlines to discover phrases and factors within headlines that make them (more…)

    Posted by Carl Hopkinson

    Is short or long content better?

    Posted on June 14, 2017

    There is a debate amongst content creators about whether it is better to write short or long content. There is no definitive definition of long content, but many say that content with 1000+ words meets this description.

    Short and sweet

    The arguments for short content is that many readers have a short attention span and do not (more…)

    Posted by Carl Hopkinson

    Should your website contain provocative web content?

    Posted on June 9, 2017

    A large proportion of visitors often leave a web page in less than 10 seconds. In order for them to stay longer, you need content to grab and hold their attention. One way to do this is to use provocative content.

    There is an art to provocative content. If you get it wrong, then your content could be viewed as (more…)

    Posted by Carl Hopkinson

    Is web content more important than design?

    Posted on June 6, 2017

    There are websites that look stunning but attract few visitors because the quality of their content is poor.

    Content is king

    There is a well-known saying that “content is king” and there is a lot of truth in this. Yes, visitors are attracted by great looking websites and appreciate a good user interface, but this is not (more…)

    Posted by Carl Hopkinson

    How much should you pay for a website?

    Posted on August 24, 2016

    The cost of a website can vary enormously, from nothing to several hundred thousand pounds (and sometimes even more). How does a business decide on how much to pay?

    A recent news report in the United States claimed that presidential candidate Donald Trump paid a web design and marketing company $8.4 million for their services. The Trump campaign said that a major part of this payment was to increase online fund raising.

    The phrase ‘fool and his money’ springs to mind. Fortunately for British businesses, most web developers will (more…)

    Posted by Carl Hopkinson
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