Chris Fox, entrepreneur to the stars, needed a brand-new website that was as high-tech as his AI (artificial intelligence) consultancy firm, Rocket Boost AI. Understanding the gravity of the situation, our Design and Editorial teams joined forces to produce something cosmic.
While it may sound like something from science fiction to some, AI only continues to become more advanced, and is now commonplace in many industries. Therefore, the aim of the design is to promote the human element behind AI as much as the technology itself. This is because there can be something of a disconnect between people and “robots”, with employees sometimes fearing new technology, worried it will “take over their job”. It’s Chris and his team’s mission to bring the two worlds together as a collaboration, offering training and upskilling to their client’s staff members as well as offering star-studded solutions. The aim of the business is to show organisations how technology can simplify the roles of their staff, making their jobs more efficient through less wasted time – not replace them.
All graphics and images by our design team have therefore been chosen to centre around the idea of collaboration and working together.
The homepage top section features a custom animation of a rocket flying through space, which sets the tone nicely, showing how businesses can power up their organisation with the right technology. The website layout was designed to be clean and modern, which pairs well with the logo of Rocket Boost AI, which uses a font similar to SpaceX. All buttons and interactive elements stand out with their semi-3D style, reminiscent of a rocket launch button.
As users scroll through the page, almost all sections are divided by a graphic that resembles smoke from a rocket launch. This has been carried throughout the site for consistency.
The colour scheme used matches the logo colours – shades of dark blue paired with vibrant red. The two colours give the site a modern feel, and this is combined with a deeper purple on the subpages as the background overlay, to make the white text pop.
Worried that robots are going to take over your job? Not with Chris and his team on board. Their mission is to put their clients’ minds at ease by offering sky-high solutions to make lives easier – far out!
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