Peak Mindset Tennis is a mental performance coaching service for elite tennis players founded by Kieran Lee.
Kieran approached Engage Web to create a dynamic online presence that reflects his unique take on sports psychology. Our collaboration focused on developing a strong brand identity through logo design and an engaging, eye-catching website design.
Key objectives of the project included creating a strong brand identity through logo design that encapsulates the essence of mental performance in tennis, as well as building a user-friendly website that showcases his professional services and enhances user interaction.
We crafted a modern logo that embodies the spirit of Peak Mindset Tennis. The design reflects Kieran’s commitment to elevating athletes’ mental performance, using clean lines and a vibrant colour palette to convey energy and professionalism.
The website design emphasises user engagement and visual appeal through various key features. In terms of animations, the “Back to Top” button features a playful animation of a tennis ball, adding a fun and interactive element to the user experience. Buttons incorporate tennis ball animations on hover, creating an engaging effect that encourages user interaction and exploration of services.
Calls to action are prominently displayed on the page, and using contrasting colours, larger fonts and buttons ensures they stand out.
When it comes to imagery, the strategic use of a mixture of scientific and professional tennis photos not only enhances the aesthetic appeal of the website but also effectively communicates the core values and offerings of Peak Mindset Tennis, ultimately driving engagement and conversion.
From a content perspective, the Home page introduces the unique approach and encourages visitors to book a discovery call. The About page provides background on Kieran and his philosophy behind the coaching. The How I Can Help section outlines support for balancing career and life, dealing with injury and managing external pressure. The Science Behind the Approach page details the effective methods used, while the FAQs address common inquiries. Our editing team worked closely with Kieran to ensure all wording relating to Kieran’s approach to coaching was accurate and effective.
Overall, with Peak Mindset Tennis, we’ve designed a website that suitably tows the line between the vibrancy of the sport Kieran’s services are catered towards and the professionalism of his high-level services.
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