MC Painters

MC Painters, a professional painting and decorating business, came to Engage Web looking for a clean, modern website that would reflect the quality of their craftsmanship and help them stand out in a competitive trade.

MC Painters provides a premium service, so we wanted to reflect that in the design of their website. It uses a carefully selected combination of serif and sans-serif fonts to give a ‘classy’ feel without looking dated. The red from their logo is used sparingly as an accent colour, with a lot of dark backgrounds to help the photos of their work pop. We also added a unique loading effect of ‘pencil drawing to colour’, with photos on the home page to capture the visitor’s attention.

We built a site that also balances visual appeal with practicality. The hero section makes an immediate impact, showcasing strong imagery of finished projects and setting the tone for visitors. Navigation is simple and intuitive, ensuring potential customers can quickly find the information they need – from services to contact details.

To reinforce the premium quality that MC Painters strives for, the content of the website is written with a high-end target audience in mind. High-vocabulary words are used where appropriate to complement the sleek design and use of real-life images of MC Painters’ work in valuable high-end properties.

To support the business’ growth, we ensured the site was fast, mobile-friendly and optimised for local search, helping MC Painters appear where their customers are looking. The gallery and service pages were structured to highlight both the breadth and quality of their work, building trust before a customer even makes contact.

The finished product is a stylish yet practical website that reflects MC Painters’ professionalism while providing a clear path for new enquiries. It demonstrates how thoughtful design and simple usability can elevate a local trade business and give it a polished, professional online presence.