Advantage Surfaces is a new resin-bound surface and pattern imprinted concrete contractor based in Flintshire, North Wales. With 30 years of industry experience among the directors, Advantage Surfaces wanted to establish itself as a quality experienced contractor from the start, and chose a new website from Engage Web to help them do exactly that.
As well as designing and building their website, we were tasked with designing the company’s logo and creating company branding guidelines. The key goals for the site were to introduce the company and what they offer potential clients and demonstrate Advantage’s expertise in the surfacing industry.
Our design team created a fully responsive, easy-to-navigate site, with key elements including a sharp, modern logo and brand colours reflecting the company’s high standards, hero images on every page promoting different aspects of the business and call-to-action buttons that have a layered effect to tie in with the logo
The new website also showcases examples of high-quality work from Advantage’s previous projects, provides clear information on different product and service offerings and, crucially, makes the process of initial contact simpler for online customers with an easy-to-use enquiry form.
The primary focus from a content perspective was ensuring each of Advantage’s specialist surfacing services were properly detailed so customers can easily determine which service is right for them. An ‘Our Process’ section on the home page lays out the standard project workflow that Advantage follows during its jobs. Various testimonials help to build trust and user confidence throughout the site, and there are also multiple contact options integrated on all pages to make it easier for customers to get in touch.
Overall, we’re sure this new site will give Advantage Surfaces a huge advantage over its competition in bringing in new clients!
- What are the nuts and bolts of digital marketing? - September 10, 2020
- What is Google RankBrain and how do you use it? - September 9, 2020
- Three dos (and three don’ts) of writing great content - September 4, 2020
