X, formerly known as Twitter, has recently rebranded its content scheduling tool Tweetdeck to XPro. However, this isn’t the only change the company is set to make.
This news was broken in an announcement early last month, stating that users must be ‘verified’ to access and utilise XPro. Initially, X stated that this would take place in 30 days, although it has taken slightly longer for the update to kick in.
Tweetdeck was one of Twitter’s third-party platforms, which allowed users to schedule all content that will appear on their page, providing efficient management for any social media strategy. Previously free to use, XPro will now redirect non-subscribing users to a page which will encourage them to sign up and purchase a membership.
This has been done in an effort to make the subscription more enticing through additions such as longer posts, ad revenue sharing and higher rankings in conversations and search, as well as attempting to gain more premium subscribers.
From X’s point of view, making XPro a paid service seems a logical thing to do, although many former users have noted that it is frustrating that a once free platform now requires a paid subscription. However, as a paid service, X may find itself able to introduce brand-new features to XPro that could have a great impact on your company’s social media presence.
If you are someone who has used Tweetdeck in the past and are unsure on if the paid subscription will benefit you, it might be best to see how the paid service develops over the next few weeks and months. For the most relevant and on-the-ball social media guidance, be sure to speak to our team at Engage Web today.