Five types of Facebook Ads and their advantages

Luke Meredith

Each year, billions are spent globally on Facebook Ads, and even more money is made in revenue from this form of advertising.

Before you start your Facebook Ads, it’s crucial to know what your campaign objectives are. We’ve covered this topic before, so take a look at this article to learn about the different objectives.

Once you know your objectives, it’s time to choose a specific type of ad. In this blog, we’re listing some different types of Facebook Ads and their specific benefits.

Image Ads

The most popular form of Facebook Ad, image ads are, simply, a single image that is uploaded alongside a headline and short description. Renowned for their simplicity, image ads are a reliable option if you are advertising a specific item or offer.

Video Ads

There are many potential uses for video Facebook Ads. Available to view in Facebook’s News Feed, Stories and the Video tab, video ads are known for their versatility.

Video ads can be effective across a range of campaign objectives, and since Facebook tracks data such as how long users watch a video for, the information you gain from your video ad can be invaluable in creating a retargeting audience.

Carousel Ads and Slideshow Ads

A carousel ad can take advantage of up to 10 images or videos. These ads can effectively highlight different products within one advertising campaign, or can highlight several uses or aspects of one service.

Similarly, slideshow ads allow you to create various short video ads to attract potential customers. Slideshow ads are both quick and relatively affordable to set up, while still being effective for businesses.

Lead Ads

Designed specifically for use on mobile devices, lead ads are set up to make it easy for users to provide their contact information to you.
With customisable questions that can give you all the information you need to effectively sell to someone, lead ads are useful for gaining subscriptions and free trials, all without taking users off the Facebook app.

Not every type of Facebook Ad is the same, and not all will be effective for your specific campaign objective.

If you’re interested in using Facebook Ads to improve sales, gain new leads or improve your brand’s reach, get in touch with Engage Web today. Our specialists know how to help you achieve your campaign objectives.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Five types of Facebook Ads and their advantages