How to improve your website’s bounce rate

James Hussey

A bounce rate is a percentage that is calculated based on the number of users who visit your website without visiting another page.

On the one hand, visitors could bounce as they have found everything they need on that one page.

However, it could also suggest that they have entered the page and left straightaway, signalling that the content on the page didn’t match what they were looking for, or wasn’t engaging enough to keep their attention.

We’re going to look at some ways to improve your bounce rate to encourage users to stay on your site and not just visit the page they land on.

Put yourself in your visitor’s shoes

Take a look at your site as though you were viewing it for the first time, and identify what catches your attention first.

Is there too much or too little content? This can help you identify if your site is doing enough to grab, and keep, the audience’s attention.

Focus on page speed

Having fast load times will enhance user experience, as you don’t want them to get frustrated over loading time. This will give them a negative perception of your site before they’ve even visited it.

Perfect the page layout

If the design of the page is too messy or overly simplistic, it can reflect negatively.
For example, if there is too much on there, the user could get put off as there is so much to take in. Equally, if it is too minimalistic, the user could also be put off as it can look quite plain and, to put it bluntly, boring. So, it’s important to find that middle ground.

Ensure your site is responsive to all device types

If your site is tailored to one specific device type, it might not function as well on another one. Therefore, it’s important to focus on all device types so you can meet the requirements of all audiences, regardless of what device they choose to visit your site on.

If you’re looking for a website that holds user experience as key, why not reach out to the team at Engage Web today?

About
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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.

How to improve your website’s bounce rate