Mailing lists are often synonymous with online marketing. If you think of a digital marketing campaign, odds are, email marketing is one of the first methods that pops into your head.
However, all too often, business owners will add a mailing list sign up to their website expecting an influx of eager new customers and…
…crickets.
In this blog, we’ll be delving into why your mailing list isn’t quite getting the attention you might have hoped for, and how to counteract this to help your brand become a familiar name in the mind of your target audience.
You don’t have a good enough offer
Think about the last time you signed up to someone’s mailing list. What was it that encouraged you to want to exchange your details with that business?
Maybe they were offering some sort of freebie you found to be useful. Perhaps they promised subscribers exclusive content in the form of extra blogs or YouTube videos.
Whatever the reason, it must have been valuable enough for you to spend the time to part ways with your personal information.
Now, take a look at your own website. If you simply have an email sign up form with nothing to offer in exchange, are people really going to take the time to fill it out? Probably not.
Your sign-up form is off-putting
People lead busy lives – and no one likes filling out forms. Therefore, you’ll need to make sure your form is actually appealing.
If your sign-up form is asking everything from the customer’s shoe size to their star sign, they’re unlikely to want to take the time to answer a form that is more reminiscent of an exam.
Stick to the basics – what information do you actually need from the customer? If it’s just their name and email address, then ask for that – oftentimes, you don’t even need their last name. The smaller the number of questions to deter your potential customer, the better.
Ensure to also include a strong call to action. There should be no confusion as to why your prospects are filling in the form in the first place, so whether it’s for your weekly newsletter or exclusive content, make sure the customers know what they’re getting in exchange.
People can’t find where to sign up
This may be stating the obvious, but your sign-up form needs to be easily visible – it shouldn’t be a treasure hunt.
A common mistake business owners make is to include their sign-up form in a sidebar or footer, rather than higher up on the page where visitors can actually spot it straightaway. If you’re wondering why no-one is signing up to your email list, it may be that people simply can’t see it.
If you’re looking to start an email campaign that speaks directly to your target audience, why not get in touch with a member of the Engage Web team today?
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