Does it feel like you’re wasting your time when it comes to sending out email marketing campaigns? Maybe you’re not getting the interactions you’d expect from them.
Here are some common mistakes you could be making that are having a negative impact on the response to your email marketing campaigns.
Improve your subject lines
The content within your email could be the best out there. However, if the audience doesn’t read it, no one will ever know.
This is why it’s so important to grab their attention with the subject line. This needs to be something eye catching that will make the audience take the time to read more.
You don’t remove those who are no longer interested from your mailing list
If someone complains and reports your email as spam, you must have measures in place to remove them from receiving any future campaigns. If you don’t, they will receive more emails from you, resulting in them getting more annoyed and reporting your news as spam again.
The more spam complaints you receive, the more your inbox reputation will be tarnished with email providers.
Your campaign isn’t visually appealing
The design of the campaign is important, as it can make your content easier to consume.
The use of images and graphics can bring your email to life and will be more appealing than a block of text on a plain background. Also, if you use poor quality images, it will look unprofessional and will be an eye sore to the audience, reflecting negatively on your brand and thereby reducing engagement.
Looking for email marketing services that hit the mark? Get in touch with our team today to find out how we can help.
- You’re wasting your budget with these email marketing mistakes! - September 3, 2024
- How to improve your website’s bounce rate - August 27, 2024
- The importance of mobile compatibility in web design - August 20, 2024
