If you are running Facebook Ads, you should have a Facebook Pixel installed on your website. If you don’t, you won’t be able to track conversions and visitors who have
Google will be retiring the old Google Analytics, also known as universal analytics, in July 2023. They will be replacing this with Google Analytics 4 (GA4), which focuses more on
In July 2023, Google will be retiring its old Google Analytics property, called Universal Analytics, in favour of the new Google Analytics 4 (GA4) property. Therefore, to continue monitoring visitors
In a recent Google Office Hangouts webinar, a question was asked about whether ranking losses from a Core Update result in a soft penalty for
Writing content for your own business’ website doesn’t sound like it should be too difficult. After all, you know better than anyone else what it is you do, right? Well,
Twitter, like many of its social media competitors, is testing new ways of recommending content to users. Not only that, but the platform has decided to share some insights into
Yesterday, social media giant Meta – the parent company of Instagram, Facebook and WhatsApp – released some insights into how creators can reach more people in Facebook news feeds.
Studies repeatedly show that consumers are taking more than a passing interest in what brands are doing when it comes to sustainability and the environment, with one report indicating that
Social networking platform Twitter is used by people around the globe for a wide range of reasons, and according to recent data released by the social giant, one of the
