Improve your local SEO to get more business

Local search engine optimisation (SEO), simply meaning SEO designed to bring in traffic from searches in your area, should be part of your overall strategy. Today, we’ll look at how you can improve your local SEO to get more business near you.

Claim or create a Google Business Listing

If you don’t already have a Google Business Listing set up for your business, get one set up as soon as possible. This enables you to get in front of people searching for businesses like yours in the local area.

This is especially important if you have a shop on the high street, but is also effective if you are a service business, perhaps offering home services like window cleaning and carpet cleaning. You can easily create yours by visiting the Google Business Listing website.

One super tool within Google Business Listings you need to harness

The Q&A feature on your listing is a powerful tool because it can help you to convert customers who might be unsure if they should use your business. Looking at your competitors’ questions can help you to better fill out the information on your own profile, giving you an idea of what your prospective customers are asking.

Don’t forget about other search engines

Like Google, other search engines like Bing and DuckDuckGo have the “local pack”, which is the section normally at the top of the search showing a map and businesses related to the searcher’s query.

Make sure you also have your Bing Places listing set up. This can be quickly created by connecting your Google account, upon which all the information from your Google Business Listing will be pulled through.

Privacy-focused search engine DuckDuckGo uses Apple Maps, so make sure you have set up an Apple Maps Connect profile.

If you’d like to find out more about how SEO can help you to get more business, get in touch with our friendly team at Engage Web and have a chat about the digital marketing services we have on offer.

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Jonathon Roberts

Jonathon lives and breathes marketing, boasting a degree in Business Management and Marketing Management and a diverse list of experiences both professional and voluntary. Having grown up in the thick of the digital and social media age, he has been quick to dive into online marketing and search engine optimisation in his career and spare time, spanning such fields as academics, local business and sport.

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