Web Strategy
How reviews and testimonials build your online reputation
Reviews and testimonials are a great way to brag about the positive things your clients or customers have said
October 2, 2024
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News
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Business
Are you giving away too much for free?
Everyone loves a freebie. Just take a food market – where do the crowds congregate? You can bet it’s the stall giving away free samples of
October 1, 2024
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Content News
Why it matters that Google is recognising content creators
In a development in Google’s commitment to its Experience-Expertise-Authoritativeness-Trust (E-E-A-T) guidelines regarding online content, Google’s search engine results pages (SERPs) are now officially recognising content creators.
September 30, 2024
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Business
How do I appeal to my audience’s pain points on my website?
You might think your website holds various purposes for your business and, to an extent, it does.
September 27, 2024
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SEO Archives
Keyword research tips you may not have considered
Keyword research is the process of discovering the most popular words and phrases that people enter in search engines.
September 26, 2024
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Artificial Intelligence
Why traditional websites surpass AI website builders
Artificial intelligence (AI) is proving to be useful in many ways in business.
September 25, 2024
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Business
Why your website needs a clear call to action
Including a call to action in your website’s content is an excellent way of encouraging visitors to do something on your site.
September 24, 2024
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Web Strategy
How do I create a great homepage for my website?
The homepage is essentially the shop window to your business. It should display exactly who you are, what your business
September 23, 2024
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SEO Archives
SEO vs. social media – which marketing approach brings more business?
When you’re looking to make the most of your marketing budget, there are numerous strategies you may consider taking advantage of.
September 20, 2024
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