Composing high quality content that is geared towards SEO (search engine optimisation) is always appreciated by Google. It encourages the search engine to reward you with better rankings, and is more likely to reap high volumes of traffic for many years.
Creating poorly optimised content, of a lesser quality, or duplicate content is how you can tarnish that trust with Google.
In this blog, we’ll take a look at some of the benefits on creating meaningful content, and how putting in that little bit of extra effort will benefit your website hugely.
How content is changing
With the rise of AI (artificial intelligence), it is so simple to create large amounts of content.
Software like ChatGPT allows users to compose blog posts on any topic within seconds, making it easy for companies to fall into the trap of prioritising quantity over quality. But what are the benefits of creating meaningful content?
Google will prioritise it
Google drives to ensure that its users will see the content they consider most useful and informative. One way they do this is by ensuring that the content that ranks highly is produced by real people with the intention of providing as much knowledge and expertise as possible.
Creates better brand loyalty and engagement
If users find your content useful, they are likely to look at other pages and posts and revisit your site. Over time, this will develop, creating a relationship between you and your visitors.
Improved brand authority
Tying into the previous point, providing meaningful content will be appreciated by both Google and your visitors, deepening that reliability and authority.
Despite SEO trends constantly changing, the point will always remain that meaningful content, written by humans, will be rewarded by Google, maintaining longer-term visibility.
If you need help optimising your content for SEO, get in touch with our team at Engage Web today.
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