Are you getting the most out of your Google Business profile?

James Hussey

A huge part of building your online presence and reputation is having a Google Business Profile (GBP). However, many might be unaware of its importance and how it is equally as important to continue to develop your profile over time.

Your Google Business Profile is easy to set up and can be easily maintained alongside any social media platforms and even work in conjunction with them. The idea of a GBP is to provide a breakdown of everything your business has to offer as well as any other key information your audience might require.

Here are some ways you can ensure that you are maximising your profile:

Ensure you fill out all fields

This might sound obvious, but some fields can easily be missed out. Sometimes, you might not have all the necessary information when setting the profile up and forget to add it in. It is essential you do not make that mistake as the more information your profile contains, the more your audience will get out of it; Google will pick up on this and reward with better search rankings.

Make use of the posts section on the profile

A lot of people don’t know you can add posts to the profile as a way of keeping your audience updated with any news coming out of your business. In a similar way you would with social media, you can post some text along with an image to display regular updates. This is beneficial for SEO as Google will notice that you are keeping on top of your profile and that the content on there is current and not outdated.

Focus on reviews

The reviews section is a great way for viewers to form their opinion on a business. Each listing will have a score based on average rating and the more reviews there are, the more reputable the business will look. Having many positive reviews will boost your online reputation and will be rewarded in the rankings by Google. You can also reply to reviews, which will also reflect positively on you as it shows you are taking onboard the feedback your customers have to give.

If you need help optimising your listing, please get in touch with one of our experts at Engage Web today.

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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.

Engage Web

Are you getting the most out of your Google Business profile?