Artificial Intelligence
Why traditional websites surpass AI website builders
Artificial intelligence (AI) is proving to be useful in many ways in business.
September 25, 2024
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Business
Why your website needs a clear call to action
Including a call to action in your website’s content is an excellent way of encouraging visitors to do something on your site.
September 24, 2024
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Web Strategy
How do I create a great homepage for my website?
The homepage is essentially the shop window to your business. It should display exactly who you are, what your business
September 23, 2024
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SEO Archives
SEO vs. social media – which marketing approach brings more business?
When you’re looking to make the most of your marketing budget, there are numerous strategies you may consider taking advantage of.
September 20, 2024
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Web Strategy
What should the word count be for my web pages?
When you’re looking to write content for your website, you’re effectively starting with a blank canvas. It can be difficult, therefore, to know quite where to
September 19, 2024
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Social Media
How often should I be posting on social media?
Whether you’re just starting out as an SME, or your business has long been established, you’ll probably want to know what
September 18, 2024
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Google
What Google’s new Internet Archive integration means
Have you ever wanted to view an older version of a site?
September 17, 2024
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Business
Why you should do conversion rate optimisation BEFORE online marketing
Conversation rate optimisation – or CRO, for short – involves optimising your website to increase the number of conversions it receives. We’ve previously written all about CRO here.
September 16, 2024
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Analytics
Google Analytics 4 introduces new update
In a recent update to Google Analytics 4 (GA4), Google announced the addition of benchmarking data to its performance reports.
September 13, 2024
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