Why traditional websites surpass AI website builders

Luke Meredith

Artificial intelligence (AI) is proving to be useful in many ways in business.

From analysing data to summarising meetings, AI can generate findings and writing much quicker than humans. It’s biggest use at the moment, however, might be convincing people they don’t need to put any work in for themselves.

This is especially true when it comes to web design. Website builders powered by AI promise an all-inclusive platform that tech novices can use to create an attractive website, with all design features preprepared, and all content written by AI.

Perfect, no? Why fork out the money for a professionally made, bespoke website created by industry specialists when you could spend much less money and get something that looks just as good?

There are numerous reasons why, which show how, at the end of the day, custom-built websites will always offer more and better advantages than an AI website builder. However, the below points are of the greatest importance.

Traditional websites offer greater control

A severe limitation of AI builders is that you are bound to conform to the requirements of the specific theme or template you choose.

Every piece of information you want to include in your content must be arranged within the design you are supplied with, and designs may not be 100% suitable to your brand’s intended image.

With a traditional website, customisability is not an issue. Instead of relying on pre-built design components, these web builders come with a massive range of functionality and appearance variants to choose from. This gives both you and your web designer much more scope to find exactly what you want, helping to achieve your ultimate dream website.

Necessary human touch

If everybody had an AI-generated website, the range between what makes a good and bad website would be much smaller. Perhaps your AI website would be slightly better than your competitors’, but it wouldn’t be by much.

However, if your competitors’ websites are all built using an AI web builder, with pre-built designs that look remarkably similar to each other and robotic writing that lacks flair and human compassion, a custom-built website will help your brand stand out enormously in comparison.

Ultimately, you want your website to appeal to your audience – that’s how you’ll be able to secure their business online. AI, at least at this stage, can’t relate to the pain points of the business owner and their audience as well as human web design specialists.

At Engage Web, we understand the benefits, drawbacks and potential of applying artificial intelligence. We firmly believe our bespoke methods of custom-building websites garners the greatest results for businesses like yours in achieving your desired results online. To discover how we can help you, book a call with a member of our team today.

About
Latest Posts

Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Why traditional websites surpass AI website builders