One of the best, and often overlooked, strategies to grow your business is to build a strong mailing list. A mailing list lets you communicate directly with your audience, helping
When running a business, you may be aware of the “buying cycle” – the process of which a prospective customer goes from being a potential lead to
Google has announced the launch of a brand new artificial intelligence (AI) tool it is calling ‘Ask For Me’.
A new app has shot to the top of Apple Store, surprising investors and resulting in the sinking of
A recent study by Authoritas, a SEO software platform, revealed that Google’s AI-generated summaries, known as AI Overviews, show up in
Google has updated its Search Quality Rater Guidelines with changes to its focus on addressing AI (artificial intelligence)-generated content and new types of spam.
In the competitive world of online marketing, increasing the visibility of your website is key to achieving success.
A key aspect of any website is the visual side of things, mainly your choice of images. Pictures and graphics can bring
Google has recently revised its review snippet documentation. The search engine mogul now recommends that review comments and author names should accompany any ratings.
