Artificial Intelligence

How we approach AI adoption in SEO

The world of search engine optimisation (SEO) is constantly changing, and artificial intelligence, or AI, is playing a pivotal role in shaping its future.

January 23, 2025 No Comments

SEO Advice

Why it pays to know what your competitors are writing about

If you’re serious about ranking well on Google, then it’s not just a case of staying in your lane with a set of

January 22, 2025 No Comments

SEO Guides

How to build your blog content around your customer’s buying journey

If you write blogs for your business’ website, why are you doing it?

January 21, 2025 No Comments

SEO Guides

What are the key ingredients that make a great blog?

Despite understanding their importance, many businesses see blog writing as merely a “box-ticking” exercise. They know that content can increase their visibility online, so they

January 20, 2025 No Comments

Web Strategy

The power of online reviews in 2025

Online reviews and testimonials are an excellent way of building

January 17, 2025 No Comments

Google

Google tests addition of sitelink carousels on desktop search

In its latest update, Google is testing the integration of sitelink bubble carousels on the search engine results page (SERP) for desktop users.

January 16, 2025 No Comments

Google

Google’s search monopoly challenged by UK watchdog

In another major challenge to Google’s monopoly on the search engine market, the internet giant is now under investigation from the UK’s competition watchdog, the Competition and Markets Authority (CMA).

January 15, 2025 No Comments

Apple

Apple facing scrutiny to withdraw AI news features

Tech giant Apple is facing new calls to pull the plug on its artificial intelligence (AI) headline feature recently, following a series of

January 14, 2025 No Comments

Artificial Intelligence

Brand study finds correlation between Google rankings and AI-generated answers

A brand new study has discovered an apparent correlation between brands being mentioned in answers provided by artificial intelligence (AI) tools such as ChatGPT, and high rankings on search engine

January 13, 2025 No Comments

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