Google rolls out inclusion of reviews in AI search summaries

James Hussey

If you’re running a business and relying on Google to bring in customers, here’s something new to keep an eye on: Google’s AI (artificial intelligence) Overviews are now pulling in customer reviews directly from your Google Business Profile.

Why this matters

This update raises the stakes for your online reputation in a big way. Before someone even clicks on your profile or your website, they could already be forming an opinion about you based on what Google chooses to highlight.

What impact this could have on your site

Increased visibility as positive reviews can now be found in search summaries, enhancing your site’s reach and presence. Remember, however, that is should be quality over quantity. Specific, authentic reviews are far more likely to be featured than vague one-liners.

Typically, the reviews section is the most valuable on a Google Business profile as it can’t be edited or manipulated in any way by the business themselves. If someone has a bad experience and wants to leave a negative review, they have every right to do that.

What you can do about it

If you want to make the most of this change (and protect yourself from a bad review being the star of the show), here are some practical steps:

Encourage happy customers to speak up. A quick follow-up message or a QR code at checkout can make leaving a review effortless.

Make sure to reply to all reviews. Weather positive or negative, it shows you care, making you look more genuine – which will build trust between you and potential visitors.

Keep an eye on your profile. Don’t let negative feedback sit unanswered – address it quickly and professionally.

Essentially, businesses that stay proactive about collecting, monitoring and responding to reviews will be in the best position to benefit.

If you need any assistance optimising your Google Business profile, contact us at Engage Web today.

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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.