Web Strategy
What are pillar pages and how can they help my website rank?
In today’s world, it may come as no surprise that a lot of shopping (nearly 85% in the UK!) is done online. This means that
March 24, 2025
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News
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Google
Is the position of Google’s AI Overviews set to change?
In the latest update to its search engine results page (SERP), Google is testing a new position for its AI Overviews feature.
March 21, 2025
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Business
Is the speed of your website costing you money?
Poor website performance is costly for any business – but estimates suggest that lower performing websites can cost businesses up to 15% of their annual revenue.
March 20, 2025
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Facebook Ads
Three scenarios for you to achieve the BEST Facebook Ads results
As a social media marketing approach, Facebook Ads often entices businesses across many industries as a lucrative avenue.
March 19, 2025
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SEO Advice
What is user-generated content, and why does it matter?
User-generated content is, put simply, any form of content that is generated by customers, or “users”, rather than by
March 18, 2025
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Business
What are calls to action and why are they important?
When putting together the content for your website, certain elements are essential. Although some of these elements are easy to identify, some might go slightly under the radar.
March 17, 2025
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Business
Should you disavow bad backlinks to your website?
There have been mixed opinions amongst the online marketing community over the years regarding whether or not you should disavow bad backlinks pointing to your site.
March 14, 2025
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Google
Google announces expansion of AI features
Google has announced a brand new feature called AI Mode, designed to offer search users more detailed, insightful results to their queries – all in the form of an artificial
March 13, 2025
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Business
Google introduces QR codes for customer reviews
Google has introduced a new feature to its Business Profiles that allows businesses to generate a QR code, to help collect reviews from customers.
March 12, 2025
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