GEO vs traditional SEO: where should you focus in 2025?
Remember when SEO was just about keywords, backlinks and making sure your H1 tags didn’t look like a ransom note? Simpler times. Fast forward to 2025 and Google has gone
Remember when SEO was just about keywords, backlinks and making sure your H1 tags didn’t look like a ransom note? Simpler times. Fast forward to 2025 and Google has gone
You’ve probably seen them by now – those new AI (artificial intelligence)-generated answer boxes at the top of Google search.
Branding is like a first date. You want to make a good impression, but you also want to
In a recent update to its blog, The Keyword, Google announced the awaited rollout of its latest feature, AI Mode.
At their recent Central Deep Dive event, Google’s Search Analyst Gary Illyes addressed one of the biggest questions surrounding AI Overviews.
If you’ve tested the speed of your website using tools such as Google Lighthouse or Pagespeed Insights and received a low mobile performance score, it’s likely that you’ve assumed that
If you’ve ever tried to update your Google Business Profile (GBP) and ended up feeling like you were ghosted by a robot, you’re not alone.
The UK’s competition regulator has officially declared that Apple and Google have a “duopoly” over the mobile world.
The Google homepage you have become so used to is getting a slight redesign. Some of you might have noticed a new
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