How AI is changing the way we use Google

Luke Meredith

Google Search is getting smarter – and that’s big news for business owners.

Thanks to new AI (artificial intelligence)-powered tools like AI Mode and AI Overviews, people are now using Google in more natural and detailed ways. Instead of typing short phrases like “best pizza near me,” users are asking longer, more specific questions like “where can I find a cozy pizza place in London that’s good for families and has gluten-free options?”

These richer searches help Google understand what people really want, and that’s where businesses can benefit.

With over 2 billion users using AI Overviews every month, Google’s search engine is now better at figuring out the deeper reasons behind a search. It breaks down each question into smaller parts and searches the web from different angles to give helpful answers. This means your business has more chances to show up in search results, especially when people are just starting to look for ideas or products.

For advertisers, this shift is huge. Google’s new AI tools can now match ads to what people are really looking for, not just the words they type. If someone searches for a weekend trip with friends who love food and music, Google might show ads for hotels, restaurants or events that fit that vibe. This helps businesses connect with customers earlier in their journey, not just when they’re ready to buy.

Google also introduced AI Max for Search Campaigns, which makes advertising easier and smarter. With one click, it improves your ads by learning from what works and adjusting them to match what people want in real time. It even sends users to the best page on your website to help them take action.

In short, AI is turning Google Search into a powerful discovery tool. For business owners, this means more chances to be seen, more ways to connect with customers and smarter tools to grow your brand. Instead of just chasing clicks, you can now build relationships with people from the moment they start searching.

Need to adapt your business’ online presence to the changing world of search? Engage Web can help. Speak to us about AI SEO (search engine optimisation) services today.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

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