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When should I start my Christmas online marketing?

Many people will still be trying to make the most of their summer and trying to hold on to it for as long as possible before August ends, the kids go back to school and the light nights get darker. As we approach the end of August, for many retail businesses, it is now time to start thinking about the C word. That’s right, it’s time to start thinking about Christmas online marketing campaigns.

There is plenty that a business should (more…)

What does ‘certified’ mean in digital marketing terms?

Most people understand the terms ‘certified’ or ‘qualified’. It means someone has taken a course, or series of courses, in a particular subject or field and has successfully passed tests, assessments and exams to gain a qualification in that field. If we’re looking for an electrician, we want one who is qualified. If we’re looking for (more…)

How to embed a Google Map on your website

Google may be best known as a search engine, but perhaps its speciality – and the one thing it does a lot better than anyone else – is maps. Google Maps has truly redefined the way we plan journeys, and the ever-expanding Street View function means we can now “visit places all over the world from in front of our computers or phones.

If you run a (more…)

How can retailers take advantage of the new-look Google Image Search?

Last week, Google gave its Image Search tool a significant revamp, with desktop users now seeing a panel appear on the right of the screen when they preview an image. The search giant explained that this has been done so that the details of the item stay on the screen as the user scrolls through the search results, allowing them to (more…)