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Do you want a great-looking website without paying any up-front fee? With Engage Web you can have a professional website for only £99+VAT per month. What’s more, we’ll even update it for you as many times as you want, for no extra cost! See what else is included here!

Don’t take your website down during COVID-19, says Google

With many businesses forced to temporarily shut down due to the coronavirus outbreak, Google has issued a blog post advising them not to disable their website.

Businesses unable to continue operating should limit their sites rather than take them down altogether, as doing the latter could undo any search engine optimisation (SEO) work they have (more…)

Don’t miss out as consumer spending shifts online

Two studies are showing that, perhaps unsurprisingly, consumers are spending more money online as the COVID-19 outbreak takes hold, emphasising the need for businesses to have an online presence.

Here in the UK, research from Blacktower Financial Management Group indicates that households have been spending an average of £13 more per week during the pandemic. Some of this has been in physical supermarkets, but notably, online spending has gone up by 25.5%.

Another study reveals similar patterns in the US, where restrictions are currently a little more relaxed in most states than they are here. A survey of over 2,500 American adults by L.E.K. Consulting and Civis reveals that online spending is up by 10%-30%, despite pessimism about the economy with 80%-90% of respondents believing a recession is likely next year.

As sanctions on personal movement increase both in the UK and the US (the latter has today been confirmed to have more coronavirus cases than any other country), these figures are only likely to increase as we become more reliant on home delivery services. This makes it crucial that businesses, particularly retailers, can continue to operate online for as long as restrictions continue.

Yesterday, we discussed how setting up a basic brochure website can make a big difference by giving traditional small brick-and-mortar stores an internet presence. With that structure in place, there’s no limit to how far they can take their online retail services, leaving them well set up for a post-coronavirus future.

The internet will no doubt prove to be a crucial lifeline as the pandemic develops and, while the situation is creating unprecedented challenges for businesses, many might be finding that funds they had put aside for something else have now been freed up. This might be due to cancelled events, unneeded office supplies or delayed plans to recruit staff, so why not invest some of this money into digital marketing and web development?

Whether the idea of a website is new to you, or you have one but want to get more out of it, speak to us at Engage Web for expert advice.

How a website can see your independent store through the lockdown

The restrictions imposed on us as a result of the coronavirus outbreak have had an effect on all businesses, but threaten to be particularly tough on small, village food stores (more…)

How can Google’s new coronavirus information site help us?

Search company Google has recently launched an information website dedicated to the coronavirus outbreak, as well as updating its search experience for queries on the (more…)

How can I stop YouTube showing my competitors’ videos after mine?

It’s a typical annoyance of the infinite content loop served up by social media platforms. You go to the trouble of creating a company video, edit it tightly, find the perfect voiceover, then upload it on YouTube.

Then, what does YouTube do as soon as the video has finished? It directs the viewer straight to (more…)

What’s LinkedIn new conversational ad feature all about?

Business platform LinkedIn is in the process of launching a new type of ad that would allow messages to be sent, delivering a more customised experience for its users.

LinkedIn made the (more…)

How are big tech companies responding to coronavirus?

The coronavirus pandemic has been dominating news headlines around the world for the past three months, and with even more vigour in the UK as the situation intensifies. Schools are (more…)

Let Google know if you’re temporarily closing your business

Google will start to show which businesses are temporarily closed due to the coronavirus outbreak in both search results and within Maps.

On Sunday, Google’s (more…)

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