GEO
How to enhance website performance when shifting your focus to GEO
If you’ve noticed your website traffic dipping lately, you’re not alone. AI search tools like
November 18, 2025
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News
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Artificial Intelligence
What is AI data scraping?
AI data scraping sounds technical, but the concept behind it is quite easy to understand. It refers to using
November 17, 2025
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Artificial Intelligence
AI Overviews appears in over one fifth of all Google searches
A new study has found that Google’s AI Overviews appear in about 21% of all searches.
November 14, 2025
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SEO Advice
Why does (not set) show in Google Analytics 4 reports and what does it mean?
If you’ve ever explored your Google Analytics 4 (GA4) reports, you may have seen the value (not set) showing up in some of
November 13, 2025
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Web Strategy
What is a website audit (and why it matters for your business)
Think of a website audit as a full health check for your online presence. It’s a deep look under the bonnet to see
November 12, 2025
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Artificial Intelligence
Google’s AI Mode introduces new capabilities
If you’re a business owner wondering how to stay ahead in the AI arms race, you might be interested to know that AI Mode from Google has just unlocked
November 11, 2025
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Google
Four Google Ads tips to avoid in 2026
If you run online ads for your business, it’s time to rethink your strategy.
November 10, 2025
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SEO Advice
Six areas to focus on in 2026 as AI transforms search
Remember when Google was the start of every online adventure? Type a few words, click a few links, job done. Well, those days are
November 7, 2025
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GEO
Old MacDonald had a… GEO? SEO, AEO, LLMO – EI-EI-Oh!
If you’ve been around digital marketing long enough to remember when “just add some keywords” was a strategy, you’ll know how
November 6, 2025
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