On the Internet there is probably a relatively small number of sites that you visit regularly, compared with the millions of websites from which you could choose. The difference between
Attracting links for your website is viewed by many SEO professionals as something like fishing. In other words, you put some bait down, you sit back, and you wait. Using
Microsoft this week launched a series of adverts in the UK to promote its Bing search engine, with the slogan ‘Bing and decide’. The adverts claim that we, as a
It is generally accepted that content drives a website. Ideally, it should be something visitors can engage with and understand, helping them to use and appreciate a site, while increasing
Content is an asset to your website’s search engine optimisation. Most SEO companies encourage their clients to get working on content as soon as possible, because it forms the ground
Less than one month since Google’s decision to advertise during the US Super Bowl was branded by Danny Sullivan of SearchEngineLand as a desperate move following the pressure piled on
Intelligent writing is in short supply. In order to write well, one needs to read widely and choose examples with some literary merit. Educating oneself with fine quality prose raises
Imagine this scenario: you’ve completed your site’s optimisation, and everything is going swimmingly. Because you ignored so many other factors of your business during the search engine optimisation process, you
Website design often involves making decisions about structural and visual details, while merely blocking in those areas where written content will go. In this way, the text becomes an afterthought.
